The Swift Current United Way Active Play Program wins Speaking of Food and Healthy Living Award
OTTAWA, ON, June 16, 2014 /CNW/ - The Swift Current United Way Active
Play Program was recognized by Dietitians of Canada and Kraft Canada,
in collaboration with the Canadian Society for Exercise Physiology
(CSEP), as the national recipient of the Speaking of Food and Healthy Living Award: Excellence in Consumer
The Swift Current United Way Active Play Program was awarded for its
kid-friendly and collaborative approach to the child-nutrition
challenge, which enabled kids to accumulate physical activity through
games, exercises, stretches, and activities while learning strategies
for eating healthy.
Available to all Swift Current, Saskatchewan students in grades 1-5, the
program tackles inactivity and unhealthy eating habits head on with a
free, six-week, supervised after-school program encouraging active
living and nutritious eating choices among children. Children
participate in 60 minutes of fun activities, giving them the
opportunity to be physically active, followed by nutritious snacks and
nutrition education led by a Registered Dietitian. Students learn about
healthy eating, food preparation, label reading and balanced meals.
With funding from a multi-sectorial partnership, the program launched in
2012 with 196 students in 20 programs, but due to overwhelming
popularity, the program expanded to 48 programs in the 2013/14 year.
When 87% of the participants said the program was fun, and parents
reported their children requesting the foods they learned about and
tried in the UWAPP, the partners decided to increase the program's
reach to middle schools and rural areas of south-west Saskatchewan.
The program's success is attributed to its strong partnerships with the
City of Swift Current, the Swift Current United Way, Cypress Health
Region, Chinook School Division, Holy Trinity School Division, and
Saskatchewan In Motion.
The Speaking of Food and Healthy Living Award: Excellence in Consumer
Communication award is designed to encourage and recognize collaborative efforts that
help Canadians make informed choices about healthy eating and physical
For a full overview of the winning program visit: http://www.dietitians.ca/About-Us/Media-Centre/Speaking-of-Food-and-Healthy-Living-Award.aspx
Or watch: https://www.youtube.com/watch?v=FHvkY0bRw-s&feature=youtu.be
About Dietitians of Canada
Dietitians of Canada (DC) is the national professional association
representing more than 6000 members at the local, provincial and
national levels. DC is one of the largest organizations of dietetic
professionals in the world. Visit www.dietitians.ca to find trusted advice on food and nutrition and "Dietitians' Views" on
key nutrition issues such as: healthy weights for children, food
security, caffeine and health, school nutrition policy, nutrition
labelling, organic foods, and much more.
About Kraft Canada
Kraft Canada Inc. one of Canada's leading food and beverage companies,
recognizes the importance of healthy living and provides consumers with
a wide range of food choices, and practical healthy eating and physical
activity information. Visit Kraft Canada's website at www.kraftcanada.com and select Healthy Living, Nutrition Update for Professionals or
Diabetes pages for further information.
About Canadian Society of Exercise and Physiology will CSEP
The Canadian Society for Exercise Physiology (CSEP) is the principal
body for physical activity, health and fitness research and personal
training in Canada. CSEP fosters the generation, transfer and
application of research, education and training related to exercise
physiology and science. Made up of health and fitness professionals,
the group is dedicated to getting Canadians active safely by providing
the highest quality customized and specialized physical activity and
fitness programs, guidance and advice based on extensive training and
evidence-based research. Visit the CSEP website at www.csep.ca.
SOURCE: Speaking of Food and Healthy Living Award (2014)
For further information:
about the Swift Current United Way Active Play Program contact: Cathy Knox, RD: firstname.lastname@example.org