Five core vehicle lines increase volume sales in September
Rio sub-compact continues to perform, up 1.9% in September and 17.1%
Kia Motors brand value increases by 15% in 2013 as reported by
MISSISSAUGA, ON, Oct. 1, 2013 /CNW/ - Kia Canada Inc. reported 6,833 new
vehicle sales in the month of September 2013, down 2.8 per cent in
comparison to September 2012.
In the month of September, five core and award-winning vehicle lines
reported sales increases including: the redesigned, Georgia-built 2014
Sorento SUV, Kia Rio sub-compact, Kia Optima mid-size sedan, Kia Soul
Urban Utility Vehicle (UUV) and Kia Sportage Compact Utility Vehicle
(CUV). Additionally, September was a noteworthy month for the Optima
Hybrid mid-size sedan, as it achieved its best month of sales since its
launch in 2011. Both the Rio and Sorento contributed to over 1,000
vehicle sales in the month and have experienced significant increases
calendar-year-to-date up 17.1 per cent and 6.3 per cent respectively.
"Our award winning line-up and core strength of vehicles continue to
perform well across all areas in Canada," said Jack Uczciwek, Director
of Sales, Kia Canada Inc. "Our new 2014 models launched earlier this
year continue to drive Canadians to our showrooms including the all-new
2014 luxury sedan Kia Cadenza, which has been very well received."
In the month of September, Kia Motors Corporation increased its brand
value by 15% over the past year to reach the 83rd position on the
exclusive list of 'Top 100 Best Global Brands,' according to a 2013
study released by Interbrand, the world's largest brand consultancy
agency. Kia first entered the 'Top 100 Best Global Brands' last year,
coming in 87th place, but has since risen four spots to reach an
estimated brand value of USD 4.7 billion. This represents a 15%, or USD
619 million, increase from last year's estimated brand value and far
exceeds the overall top 100 brands' average value growth rate of 8.4%.
October 2013 Incentives
Kia Canada is pleased continue the "Zero Compromise Sales Event" for the
month of October. To support this event, Kia will continue to offer
very attractive incentives programs including 0% financing up to 84
months on select models. Cash customers purchasing 2013MY Optima
Hybrid will be eligible for a $5,600 credit plus $1,000 Eco Credit and
customers purchasing 2013MY Optima can enjoy a free upgrade to EX Turbo
valued up to $1,800. Some conditions apply, please see dealer for
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) a maker of quality vehicles for the young-at-heart is a subsidiary of
Kia Motors Corporation (KMC) which was founded in 1999 and sells and
services high quality, class leading vehicles like the Soul, Forte,
Optima and Sorento through a network of 181 dealers nationwide. Kia
Canada Inc. employs 159 people in its Mississauga, Ontario headquarters
and four regional offices across Canada, with an all-new
state-of-the-art facility in Montreal. Kia's brand slogan "The Power to
Surprise" represents the company's global commitment to surprise the
world by providing exciting & inspiring experiences that go beyond
SOURCE: KIA Canada Inc.
For further information:
National PR and Corporate Partnerships Manager
Kia Canada Inc.
Public Relations and Events Coordinator
Kia Canada Inc.