2011 marks the best year in Kia Canada's 12 year history
Sales growth momentum continues at industry leading 3 full years
Kia Canada establishes 12 record sales months in 2011
December 2011 sales increase 12.5 per cent
2011 year-to-date sales increase 20.9 per cent
Kia Canada out-paces industry sales in 2011
MISSISSAUGA, ON, Jan. 4, 2012 /CNW/ - Kia Canada Inc. completed 2011
with a record year reporting 65,123 sales nationally establishing an
all-time new record for the twelve year old Company in Canada.
Additionally, the month of December contributed to the industry-leading
36 months of continuous sales growth which currently leads all
manufacturers in Canada. Kia Canada also recorded 12 best-ever or
record breaking months in 2011 including the month of December with
3,419 vehicles reported while sustaining a 12.5% increase over December
2010. Kia Canada finished up 2011 by out-pacing industry performance
with a 20.9% increase versus 2010 results.
"2011 was a resilient year for Kia Canada and its retailers that
contained pivotal launches of the all-new, award winning Kia Optima
mid-size sedan and the 2012 Kia Rio 5-door subcompact supplementing a
fresh Kia product portfolio" said Maria Soklis, Vice President and
Chief Operating Officer (COO) Kia Canada Inc. "We are expecting
continued, solid growth in Canada for 2012 starting with the launch of
the all-new 2012 Rio sedan subcompact later this month extending our
design-led transformation which is entering its third year under the
tutelage of Chief Design Officer, Peter Schreyer".
2011 marks the first time for Kia Canada where three vehicle lines
exceeded 10,000 sales in the year. The Georgia built Kia Sorento
Compact Utility Vehicle (CUV) led volume sales with 15,105 vehicles
sold which resulted in the first time a Kia vehicle sold in excess of
15,000 units in Canada. The refreshed 2012 Kia Soul, Urban Utility
Vehicle reported a record 11,651 units sold or an 18.2 per cent
increase versus previous year. The Forte family lineup consisting of
the Forte sedan, Forte 5-Door and Forte Koup concluded 2011 with 13,
984 vehicles sold which is the best year since Forte launch.
Also in 2011, the Optima acquired several Canadian awards including
'Best Family Car' (under $30,000) and 'Best Family Car' (over $30,000)
from the Association of Canadian Automotive Journalists (AJAC) for the
all-new Optima and Optima Hybrid respectively. Both Optima models were
selected as winners in their categories, automatically qualifying them
for the 2012 'Canadian Car of the Year' title which will be awarded in
February 2012, at the Canadian International Auto Show in Toronto. In
addition, the Optima was awarded as 'Best New Mid-size Sedan' in this
year's Auto123.com Automotive Awards, Canada's leading automotive web
portal. L'Annuel publication also awarded the Optima as 'Best New
Vehicle' earlier in 2011. The Optima also finished in top twelve
ranking with the Canadian Automotive Jury in the 'Best of the Best' for
2011. The Sportage Compact Utility Vehicle (CUV) was declared the
prestigious 'Motoring Car of the Year' winner and also defended its
title this year with a back-to-back win as the 'Compact Utility of the
Year' from Auto123.com Automotive Awards.
As part of Kia Canada's commitment to Drive Change, 2011 also completed
the year with a successful, national partnership with MADD Canada
including the December 'Make It Stop' multi-media campaign including
television, video on-line, radio and print urging Canadians to take a
stand and make drinking and driving stop by taking the pledge to drive
safe and sober on Facebook. To make your pledge not to drink and drive,
Kia Canada launches 'The Kia Advantage Sales Event' that will inform
Canadians that buying a Kia will provide them with a real advantage. 0
per cent financing on all 2012 models and 'Don't pay until Spring'
positions Kia as one of the industry's strongest offers in the market
combined with world-class vehicles.
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) -- a maker of quality vehicles for the young-at-heart -- is a subsidiary
of Kia Motors Corporation (KMC) in Korea was founded in 1999 and sells
and services high quality class leading vehicles like the Soul, Forte
and Sorento through a network of 173 dealers nationwide. Kia Canada
Inc. employs 141 people in its Mississauga, Ontario headquarters and
four regional offices across Canada. Kia Motors Corporation continues
to showcase the company's global commitment to surpassing customer
expectations through continuous automotive innovation.
SOURCE KIA Canada Inc.
For further information:
Kia Canada Inc. Media Contacts:
National Marketing Manager
Assistant Public Relations Manager