BCAA annual Winter Driving Survey reveals one-in-three B.C. drivers
admit to 'freaking out' when they have to drive in snow
BURNABY, BC, Nov. 12, 2013 /CNW/ - A new survey for the British Columbia
Automobile Association (BCAA) reveals that British Columbians are not
fully prepared for winter driving conditions, with just over half
planning to install winter tires and one-in-four admitting to driving
without a winter emergency kit.
The survey, conducted by Insights West, asked B.C. motorists about their
winter driving habits and how they plan to prepare for winter driving
conditions. While the majority of respondents believe all B.C. drivers
should use winter tires, only 52 per cent actually plan on installing
them on their own vehicles. Of those not planning to use winter tires
this season, 54 per cent said it didn't snow often enough in the area
where they drive, and 51 per cent believe all-season tires are safe
enough to get them through winter.
"There's a misconception that winter tires are only for driving in
snow," says Ken Cousin, associate vice president of BCAA Road Assist.
"In fact, winter tires are the safest option for all winter conditions
- whether it's ice, frost, slush or snow. All of these can make roads
dangerous for even the most experienced driver."
Overall, the survey results show most B.C. motorists consider themselves
to be good or experienced winter drivers, though one-in-four admit they
do not carry a winter emergency kit. When it comes to snowy road
conditions, a quarter (25%) consider themselves "nervous" but still
drive, 17 per cent choose to not drive in bad winter conditions, while
one third of B.C. drivers (32%) admit to "freaking out" when faced with
driving in snow. BCAA's annual Winter Driving Survey also reveals that
close to 30 per cent of B.C. drivers say they were not taught how to
drive in winter conditions.
"Whether you're a good winter driver or not, whether you live in a snow
belt or not, BCAA strongly advises motorists to prepare now before
winter conditions hit and make smart choices along the way. Confident
winter drivers should prepare now and practice safe winter driving
habits. Those who prefer to avoid winter roads should plan for another
way to get to their destination."
According to BCAA, when harsh winter weather hits, the number of calls
to the organization's roadside assistance call centre can increase by
more than 25 per cent. In the Metro Vancouver area, roadside assistance
call volumes during snowy or frigid weather can double.
Visit bcaa.com/winterdriving for advice on how to prepare a vehicle for cold winter weather and what
emergency items to carry, along with tips on how to drive in certain
winter conditions and what drivers should do if they experience a
About the survey
BCAA's annual Winter Driving Survey was conducted by Insights West. Results are based on an online study conducted from October 23 to
October 27, 2013, among 838 British Columbians who are aged 18+ and are
Your Insights panel members, including 748 drivers. YourInsights.ca is Insights West's in-house access panel offering on-demand samples for
both clients and research suppliers looking for Western Canadian
populations. The data has been statistically weighted according to
Canadian census figures for age and gender. While statistical margins
of error are arguably not applicable to online panels/online studies of
this nature, we have assumed that the same margins of error apply as if
it were a true unweighted random probability sample with a margin of
error of +/- 3.4 percentage points, nineteen times out of twenty.
BCAA is one of the most trusted organizations in British Columbia,
serving one in four B.C. households. With over 800,000 Members, BCAA
provides an array of home, auto and travel insurance services, and is
renowned for its legendary roadside assistance. J.D. Power has ranked
BCAA "Highest In Customer Satisfaction among Home Insurance Providers
in Western Canada" two years in a row (2012 and 2013) - details at
jdpower.com. Now in its 107th year, BCAA has over $460 million in
annual sales, 27 locations and over 900 employees. To learn more about
the benefits of BCAA Membership, visit bcaa.com. For more information on the BCAA Road Safety Foundation visit bcaaroadsafety.com.
SOURCE: British Columbia Automobile Association
For further information:
For further information, or to request an interview, please contact:
BCAA Communication Specialist
Vice President, Public Affairs, Insights West