Johnnie Walker Explorers' Club Collection - The Gold Route launches,
blended exclusively for travellers and inspired by rich adventures
traversing the Gold Route through Latin America
LONDON, March 7, 2013 /CNW/ - Today Johnnie Walker, the world's leading
Scotch Whisky producer, unveiled the latest exciting blend from its
Trade Routes Series: Johnnie Walker Explorers' Club Collection - The
Gold Route. The Gold Route takes inspiration from the journeys made by
the Walker family and their agents - from Central America through the
Andean mountains, passing the Inca pyramids and along the coast of the
Pacific Ocean - where they witnessed magnificent scenery and diverse
cultures whilst in pursuit of new businesses and rich experiences.
(Photo: http://photos.prnewswire.com/prnh/20130306/600413-a )
(Photo: http://photos.prnewswire.com/prnh/20130306/600413-b )
(Photo: http://photos.prnewswire.com/prnh/20130306/600413-c )
The blend is available exclusively for travellers in duty free stores,
and like the other blends which make up the Collection, it pays tribute
to the travelling heritage of the John Walker & Sons agents.
Crafted from the finest aged whiskies hand-picked for a luxurious
smoothness and vibrant flavour, in the glass the Johnnie Walker
Explorers' Club Collection - The Gold Route evokes a sense of the
exotic fruit flavours and beautiful rich golden colours of this region.
"We took inspiration from the richness of flavours, sights and
experiences of Latin America to help us select the most precious
liquids for this blend," commented Master Blender Jim Beveridge. He
added: "On the nose, there is an immediate wave of an exotic mix of
bananas, mango and pitaya, complemented by a hint of vanilla sweetness.
On first sip, the palate embarks on a journey that is as distinct and
magnificent as the vistas of Latin America: tantalising flavours, a
perfect blend of fruitiness with hints of pineapples, guava, passion
fruit and raisins, all balanced perfectly by deep charred peaty notes,
in keeping with the signature smoky Johnnie Walker flavour. Best
enjoyed neat or on the rocks, the finish is smooth and luxurious, a
fitting addition to the Johnnie Walker lineage."
Steve White, Marketing Director of Diageo Global Travel and Middle East,
said: "At the very heart of Johnnie Walker lies a bold spirit of
adventure which has given rise to a great number of epic journeys. Our
blends have been inspired by tales of rich travel adventures, in this
case, along the Gold Route of the Americas and the Caribbean.
Johnnie Walker Explorers' Club Collection - The Gold Route is a premium
blend made exclusively for the intrepid travellers of today. It is a
whisky to remind them of their own travels and inspire them to plan new
Johnnie Walker Explorers' Club Collection - The Gold Route is the second
blend in the collection of three whiskies, collectively known as the
Trade Routes Series, inspired by the richness that could be found along
the great trade routes. The first release, Johnnie Walker Explorers'
Club Collection - The Spice Road, which launched in November to
critical acclaim and great retail success, is an evocative expression
of the vibrancy, aromas and spices that the JOHNNIE WALKER agents would
have discovered in the thriving markets around Asia. The third release
in the Trade Routes Series - Johnnie Walker Explorers' Club Collection
- The Royal Route will be available exclusively in duty free stores
later in 2013.
With a recommended retail price of $95, Johnnie Walker Explorers' Club
Collection - The Gold Route is available to travellers in duty free
stores globally now.
Enjoy Johnnie Walker Responsibly
The Johnnie Walker, Explorers' Club Collection, The Spice Road, The Gold
Route and The Royal Route words, the Striding Figure device and
associated words and logos are trademarks © John Walker & Sons 2013.
Notes to Editors
Johnnie Walker Facebook: facebook.com/JohnnieWalker
Johnnie Walker Instagram: @johnniewalker
Twitter Hashtag: #JWGOLDROUTE
Campaign Video: http://youtu.be/tYzNryMTNRs
SOURCE: Johnnie Walker
For further information:
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