Janes, Lilydale and Fletcher's are kicking off BBQ season with a Summer Grill Giveaway!

TORONTO, May 15, 2014 /CNW/ - After a successful fall promotion, WIN your Ultimate Sports Cave, Janes, Lilydale and Fletcher's are back for some summer fun! Summer Grill Giveaway™ gives participants the chance to win a $5,000 Backyard Makeover*—plus a BBQ every week and 1 of 5 Grill Tool Sets every day!

Janes, Lilydale and Fletcher's offer a selection of premium meat products that are perfect for backyard barbeques, campfire cookouts and oven-ready meals.

"There really is no better time for grilling than during the Summer and Sofina Foods is proud and excited to give consumers the chance to win amazing BBQ-themed prizes all season long.  All of our products from Fletcher's Smokies to Janes Chicken Burgers and Lilydale Sausages are great on the grill and even better when shared with friends and family."
Jim Carfrae, Vice President – Marketing, Sofina Foods

Pincodes can be found on specially marked packs of participating Janes, Lilydale and Fletcher's products, including Janes Ultimate Chicken Burgers, Lilydale Turkey Smokies and sausages, and Fletcher's Smokies.

Summer Grill Giveaway™ officially launches today on SummerGrillGiveaway.ca and runs through to September 1st. This is the second Summer Grill Giveaway™ promotion from the creative minds at Blueband Brand + Digital: an agency that specializes in building brand ecosystems and meaningful interactions.

"We're excited to kick off summer with this campaign! Last year's four-week campaign was very successful so this year's promotion has been lengthened to 16 weeks.  It will now run through all holiday weekends. The engaging game component, high-impact visuals and amazing prizes all contribute to communicating a strong brand message and the love of grilling!"
Sathish Bala, CEO – Blueband Brand + Digital

Participants can also play Ready, Prep, Grill for up to two additional entries into the Grand Prize draw.

*No Purchase Necessary. Skill-Testing Question Required. Contest closes 12pm (ET) 09/01/14. Some restrictions apply. For official contest rules and regulations and to enter visit SummerGrillGiveaway.ca.

© Sofina Foods Inc. All Rights Reserved. Trademarks are registered trademarks of their respective owners.

SOURCE: Sofina Foods Inc.

For further information: For more information on the contest or participating products, please contact: Jim Carfrae - Vice President, Marketing - Sofina Foods Inc., jcarfrae@sofinafoods.com, (905) 747-3322


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