NIAGARA FALLS, ON, Oct. 25, 2013 /CNW/ - At an event gathering a group
of Canada's leading automotive journalists, Jaguar Land Rover Canada
recently presented the Automotive Journalist Association of Canada
(AJAC) Automotive Journalist of the Year to Michel Crépault of L'annuel de l'automobile and Auto Passion magazine.
This coveted award was inaugurated in 1984 by past Jaguar Canada
president, John Mackie to "reward excellence in automotive
journalism." It is now presented by Jaguar Land Rover Canada. A
variety of submissions are considered for this award including feature
story, car review, general editorial opinion, personal style and
mastery of the subject for all applications of media - print,
television, radio and internet. Judges take into consideration the
'body of work' of the journalist, as individual entries for each
journalist is grouped together for evaluation of his or her subject
The panel of three judges, Geneviève Bonin, Jacques Grenier, and Robert
Bragg, all with extensive journalism and literary backgrounds was
impressed with Crépault's ability to make vehicle specs simple and fun
to read, and his clever story that fused the concepts of giving birth,
babies and vehicle specs together.
The judges also found the journalist effectively brought to life the
experience of driving through humour and imagery. The panel was
impressed by the overall variety of topics and the uniqueness of each
article by Crépault.
The work of first runner-up in the Journalist of the Year competition,
Lorraine Sommerfeld of The Globe and Mail, was cited by the judges as being "hard to miss as she brought feeling
to the automobile world through the story of a young blind sports car
driver and the unusual story of differences between alpha and beta
Second runner-up was awarded to Justin Pritchard of Auto123.com for being "far from typical". The judges noted that "the information
provided was easy to understand and the test drives were realistic
providing insight into the driving experience."
"This award was founded over 25 years ago by Jaguar and it is always a
thrill to be able to honour Canada's top talents in automotive
journalism" said Barbara Barrett, communications manager for Jaguar
Land Rover Canada. "Our Jaguar and Land Rover brands are premium and
exclusive brands. As a result, it's so appropriate that we recognize
the premium journalism published by this exclusive group of Canadian
automotive journalists. Congratulations to all entrants and award
About Jaguar Land Rover
• Jaguar Land Rover is the UK's largest automotive manufacturing
business built around two iconic British car brands with a rich
heritage and powerful consumer appeal and loyalty. Additionally, Jaguar
Land Rover is at the centre of the UK automotive industry's drive to
deliver technical innovation in all areas of vehicle development.
• As the UK's largest automotive employer, JLR has a world class team of
nearly 25,000 people.
• In the 2011/12 fiscal year, JLR achieved record profits of £1.5
billion, an increase of £392m when compared to the previous year.
• Jaguar Land Rover is the largest investor in automotive R&D and
engineering in the UK.
• Jaguar Land Rover has two state of the art engineering and design
facilities and three advanced manufacturing plants in the UK.
• Headquartered in Mississauga in Canada, Jaguar Land Rover Canada ULC
is represented by 23 retail outlets.
SOURCE: Jaguar Land Rover Canada
For further information:
Jaguar Land Rover Canada ULC
905-565-4147 or 416.565.0226