Ivrnet completes Asset Purchase Agreement with TxtMeNow, a leading mobile marketing company

CALGARY, Jan. 31, 2012 /CNW/ - Ivrnet Inc. ("Ivrnet") (TSXV: IVI) is pleased to announce that effective January 31, 2012, it has completed the Asset Purchase Agreement to acquire Calgary-based TxtMeNow mCommerce Inc. ("TxtMeNow"), a recognized leader in helping North America's leading brands to leverage text messaging, mobile websites, and data analytics into their marketing strategies.

Ivrnet's acquisition of TxtMeNow is expected to conclude on or before February 3, 2012, and is subject to the approval of the TSX Venture Exchange.

About TxtMeNow
Formed in 2009, TxtMeNow mCommerce Inc. has been helping some of North America's leading brands to leverage text messaging, mobile websites and data analytics into their marketing strategies. TxtMeNow technologies assist marketers to quantify advertising, reduce customer acquisition costs and add value to customers.  Through their engagements with Microsoft, Open Text, Mr. Lube, Canada Safeway, Old Dutch, Mark's, and even helping Calgary Mayor Naheed Nenshi get elected, TxtMeNow has demonstrated consistent excellence and innovation in the mobile marketing space. www.txtmenow.ca

About Ivrnet
Ivrnet is a software as a service company that develops and operates intelligent software applications, delivered through traditional phone networks and over the Internet. These applications facilitate automated interaction; personalized communication between people; mass communication for disseminating information to thousands of people concurrently; and personalized communication between people and automated systems. Ivrnet's applications are accessible through nearly any form of communication technology, at anytime from anywhere in North America via voice, phone, fax, email, texting and the Internet.  One of its brands, ITSportsNet, is a recognized international leader in online sports administration, providing sporting teams and organizations with a comprehensive suite of web-based software products that simplify and manage processes including registration, scheduling and website content. www.ivrnet.com

Forward Looking Information
This news release contains certain forward-looking information ("forward-looking information") within the meaning of applicable Canadian securities laws. Forward-looking information is often, but not always, identified by the use of words such as "anticipate", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "expect", "may", "will", "project", "should" or similar words suggesting future outcomes. In particular, this press release includes forward-looking information relating to the anticipated benefits of the ITSportsNet acquisition. Ivrnet believes the expectations reflected in such forward-looking information are reasonable but no assurance can be given that these expectations will prove to be correct and such forward-looking information should not be unduly relied upon.

Forward-looking information is based on various assumptions. Those assumptions are based on information currently available to Ivrnet.

Forward-looking information is not a guarantee of future performance and involves a number of risks and uncertainties some of which are described herein. Such forward-looking information necessarily involves known and unknown risks and uncertainties, which may cause Ivrnet's actual performance and financial results in future periods to differ materially from any projections of future performance or results expressed or implied by such forward- looking information. Except as required by law, Ivrnet assumes no obligation to publicly update or revise any forward-looking information made as of the date hereof with new information, subsequent or otherwise.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE IVRnet Inc.

For further information:

For more information, interviews or high-resolution visuals, please contact:

Mr. David L. Snell, Ivrnet Inc. President and CEO. (403) 538-4540  d.snell@ivrnet.com
Mr. Hanif Mohamed, Marketing & Commercialization Manager, Ivrnet Inc. (403) 538-9775, h.mohamed@ivrnet.com
Mr. Neil Bousquet APR Media Relations, Ivrnet (403) 256-8834 prwizard@prwizard.ca


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