"To travellers, this is an invitation. To our competition, this is a
CALGARY, Feb. 9, 2012 /CNW/ - WestJet today introduced a new way to
think about airline travel, literally unrolling a welcoming mat to
welcome guests on board its growing 76-city, 14-country North American
and Caribbean network. With the launch of new WestJet Rewards offerings and national campaign, the airline invites new guests to give
WestJet a try, while generating a little friendly competition among its
"Today, we are here to tell travellers that it is not business as usual
at WestJet," said Bob Cummings, WestJet's Executive Vice-President,
Sales, Marketing and Guest Experience. "It's not business as usual for
an airline to be owned by more than 80 per cent of its eligible
employees. It's not business as usual to call your customers guests, or
reward your guests with real dollars they can actually use in a rewards
program they can actually understand. We are the only airline that puts
out a welcome mat at the door of every aircraft for a reason, and we
are here to earn the trust and confidence of travellers one flight at a
Starting today, travellers who join WestJet Rewards (formerly the
WestJet Frequent Guest Program), and take a WestJet flight before March
31, 2012, will get off to a flying start and receive a welcome bonus of
$50 WestJet dollars. For more information, please visit westjet.com/rewards.
"WestJet Rewards is just one of many ways we're offering unprecedented
value for the business traveller," Bob Cummings continued. "Our
revamped, business-focused schedule in the eastern triangle, combined with our industry-leading on-time service promises, is having
a significant impact on travellers in the largest business travel
market in Canada. We also begin flying between Toronto and LaGuardia in June, and our growing list of code-share partners across the world,
particularly in the U.S., offer business people connections to many of
the key destinations they're looking for."
A multi-platform advertising campaign also begins today. The campaign,
centered on WestJet's challenge of "business as usual," spans print,
radio and digital fronts, with many of the ads featuring a letter
directly to guests inviting them on board.
"This new campaign is about welcoming travellers to WestJet," Bob
Cummings continued. "We are an airline they can trust, an airline that
continues to serve their needs, and an airline that wants, appreciates
and rewards their business."
WestJet is Canada's favourite airline, offering scheduled service
throughout its 76-city North American and Caribbean network. Inducted
into Canada's Most Admired Corporate Cultures Hall of Fame and named
one of Canada's best employers, WestJet pioneered low-cost flying in
Canada. WestJet offers increased legroom and leather seats on its
modern fleet of 97 Boeing Next-Generation 737 aircraft. With future
confirmed deliveries for an additional 38 aircraft through 2018,
WestJet strives to be one of the five most successful international
airlines in the world.
Connect with WestJet on Facebook at www.facebook.com/westjet
Follow WestJet on Twitter at www.twitter.com/westjet
Subscribe to WestJet on YouTube at www.youtube.com/westjet
For further information:
Robert Palmer, Media Relations, telephone: 1-888-WJ 4 NEWS (1-888-954-6397), email: firstname.lastname@example.org.