Following the re-design of the Proprietors' Selection label,
Jackson-Triggs Estate VQA wines undergo new label design
TORONTO, July 4, 2012 /CNW/ - Same premium family, bold new look.
Jackson-Triggs Estate VQA wines have undergone a label refresh to
incorporate new designs that speak to the brand's heritage and quality.
"Jackson-Triggs is Canada's most awarded winery and we want everything
to reflect that - from the wine itself, to its packaging and
aesthetic," says Franco Timpano, Marketing Director, Jackson-Triggs.
"The new Jackson-Triggs label design is contemporary and bold,
conveying the heritage of the brand while speaking to the quality and
value of our VQA wines."
The new labels, produced by San Francisco-based HKA Design, were
designed to complement the now complete family of Jackson-Triggs labels
- which began with the re-introduction to its Proprietors' Selection
packaging in October 2011. The entire family of labels includes new
packaging for Jackson-Triggs Reserve, Grand Reserve, SunRock, Delaine,
Icewine, and Entourage Sparkling.
"Together, the family of labels builds upon the legacy of the brand,
featuring the award winning Jackson-Triggs medallion, a centered
architecture of information, and a vertical design element accenting
each label," says Lynn Keller, Creative Director, HKA. "Despite a
unified brand appeal, we crafted the design keeping in mind a clearly
differentiated aesthetic to help each wine compete in its own tier."
The newly designed label for Jackson-Triggs Reserve is reminiscent of
the original Reserve label, featuring a lush, textural black paper
accented with 'Reserve' printed in a graceful script. The word itself,
although nostalgic of past design, is styled in a contemporary
sophisticated pewter colour, with an ultra matte varnish printed over
and debossed, further enhancing the label's quality - a testament to
the quality of the wine.
Grand Reserve Tier:
The new Grand Reserve label offers a luxe, understated elegance with a
rich, tobacco-bronze background to match the deep flavours of the
wines. "Grand Reserve" is printed in an elegant, black script with
gloss silkscreen and embosses.
The design features an intense yellow to depict the landmark SunRock of
the Okanagan Valley, which produces warmth across the vineyard. The
label's artwork is set against a background of dark, warm, rock gray
and the texturing was inspired by photographs of the actual SunRock.
A deep brown, earthy background sets the stage for a picturesque label
depicting the blue of the Niagara River and the warm colours of the
Delaine vineyard soil. The label's texturing in the art and background
of the design is based on photographs of the actual vineyard soil.
The Icewine label and gift tube were printed on a proprietary shimmery
stock to represent the ice crystals that form in the grapes during
harvest. Notes of silver and gold stamping reflect the brilliant
flavours of the wine. The Reserve Icewine is presented in a black,
silver, and anthracite gift tube; The Grand Reserve Icewine packaging
includes luxe bronze and gold colours.
Entourage Sparkling Label:
Staged on a shimmering, effervescent, light gold background, the new
Entourage label was designed to convey an enhanced sense of
celebration. To emphasize a sense of elegance, a graceful "E" is used
as a watermark behind the primary Entourage branding. A delicate gold
and silver border completes the label with a touch of sparkle.
As new Jackson-Triggs Estate vintage products are bottled across the
country over the next year, new packaging will appear on shelving
Founded in 1993, Jackson-Triggs has set the benchmark of excellence as
one of Canada's most renowned winemakers. Both Jackson-Triggs Okanagan
and Niagara Estate wineries have been uncompromising in their pursuit
of crafting Canadian wines that compete with the world's finest and
promise exceptional quality and value.
For more information, visit www.jacksontriggswinery.com.
For further information:
For additional information, photos, or to request an interview with Franco Timpano, Marketing Manager, Jackson-Triggs, please contact Narrative:
Jessica Swan Narrative PR