A new President's Choice Services poll reveals surprising details on Canadians' favourite pets
TORONTO, July 17, 2012 /CNW/ - When it comes to four-legged companions,
which do most Canadians prefer? Do they consider canines to be the top
dog or have cats clawed their way to the top spot?
A new poll commissioned by President's Choice Financial® and President's Choice Services Inc. has found that Canadian families actually prefer dogs over cats.
Overall, 75.3 per cent of respondents identified themselves as "dog
lovers," while only 55.4 per cent reported they were "cat lovers."
If those statistics make the fur on the back of your neck stand up,
don't worry. Actual pet ownership is pretty evenly split in Canada.
While a slight majority of Canadians (50.4 per cent) don't have either
a cat or a dog, those who do have pets are almost evenly divided
between cats (18.9 per cent) and dogs (19.6 per cent).
There can be no doubt that Canadians love their pets though. Fully 79
per cent of all respondents consider pets to be "important members of
the family," while 93.5 per cent of respondents who currently have a
cat or dog agree with that statement.
"For many Canadians, pets really are a member of the family," says noted
author Kathy Buckworth, Chief Family Advisor for President's Choice Financial®. "They're willing to go to great lengths to protect their furry friends
- our research tells us that the majority of pet owners say they would
spend 'whatever it takes' to make their pet better if they are sick or
injured. Now that's real love."
Protecting your pet—and your family
The survey, the latest instalment in a research series on the Canadian
family conducted for PC Financial® and President's Choice Services by Leger Marketing, found that while nearly half of Canadians (45.6 per
cent) think pet insurance is valuable, only 4.6 per cent actually have
coverage for their beloved pets.
Of pet owners, 42.9 per cent indicated the reason was because the costs
were too high. Another 9.2 per cent felt their dog or cat was "too old"
"Families without pet insurance run the risk of having to make a
difficult decision should their pet need expensive medical attention,"
said Maria Forlini, senior vice president of President's Choice
Services. "PC insurance offers a range of simple and affordable
coverage options - starting as low as ten dollars each month - that
offers families the peace of mind that comes with knowing your cat or
dog will be taken care of."
Industry data shows that treating a sick pet for a simple virus can cost
up to $5,000 for blood tests, accommodation in an emergency veterinary
clinic and antibiotics. A broken bone can cost $3,000, while the fees
for cancer treatment for a cat or dog can exceed $20,000.
For details on PC® Pet Insurance or to get a quote, please visit: www.pcinsurance.ca.
About the survey
The President's Choice Financial® survey was completed online using Leger Marketing's online panel, Leger
Web, with a representative sample of 1,500 Canadians. A probability
sample of the same size would yield a margin of error of ± 2.5%, 19
times out of 20.
About PC Pet Insurance
Available online and by phone, PC® Pet Insurance offers a range of simple and easy options for cats and
dogs regardless of breed or age. For more information about PC® Pet Insurance offerings, visit: www.pcinsurance.ca. PC® Pet Insurance is arranged for by PC Financial Insurance Agency Inc. and
is underwritten by selected Canadian insurers.
* PC Pet Insurance is currently not available in Quebec.
About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 135,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.
SOURCE President's Choice Services Inc.
For further information:
For more information or to schedule an interview:
Public Relations & Communications
President's Choice Financial
416.968.7311 Ex. 246