MONTREAL, May 21, 2013 /CNW Telbec/ - Iron Chef America brand has launched À La Cuisine home meal kits, inspired by the Food
Network's esteemed Iron Chef America (ICA) series. À La Cuisine home
meal kits arrive in Canada under license to Premier Meat Packers who
acquired the North American License for all food categories.
À La Cuisine home meal kits are packed with premium meats, farm-picked
veggies, gourmet sauces, and aromatic basmati rice. Fresh ingredients
set for you to cook and feed four in as little as 12 minutes. The
product line features an assortment of flavours such as Chicken Garam
Masala, Mongolian Beef, Thai Green Curry Beef, and Spicy Szechuan
Chicken among others.
Unlike most other leading meal kit brands famous for being par cooked,
precooked, or single serve microwavable meals, the quick to prepare À
La Cuisine home meal kits set a higher food quality standard by
providing fresh ingredients that are low in sodium and preserve their
"ICA is the main source of inspiration. The chefs are impressive.
Foodies like myself are hooked," says Anthony J. Elman, Premier Meat
Packers - Senior VP of Sales & Marketing. "People love a bold and
delicious dish. We felt the need to supply them with varied meal kit
essentials, inspired by Iron Chefs. À La Cuisine caters to people's
cravings. We also designed two introductory sweeter flavours. It's food
they can conveniently and quickly cook up. This is a product people can
The ICA home meal kits brand has already claimed shelf space across
Canada and is rising at an exponential rate in the US.
The company is also developing product extensions. Hors D'oeuvres are
underway and expected to hit shelves shortly. Iron Chef America brand
remains committed to providing consumers with the freshest ingredients
and innovative food solutions that are synonymous with first-rate taste
About Iron Chef America Meal Kits
Inspired by the Food Network's Iron Chef America series where noteworthy
chefs battle against the show's Iron Chefs for culinary supremacy, the
"À La Cuisine" home meal kits by ICA turn you into your very own top
chef. Create and serve a delicious and nutritious meal for four in as
little as 12 minutes.
Click here to download press kit and hi-res images.
Username: media Password: ica2013
Image with caption: "Iron Chef America comes to your kitchen (CNW Group/Iron Chef America)". Image available at: http://photos.newswire.ca/images/download/20130521_C8374_PHOTO_EN_26895.jpg
SOURCE: Iron Chef America
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