Strum connects customers directly with their favourite places, so customers can enjoy more personalization, more influence and more
rewards at their favourite local businesses
TORONTO, May 28, 2013 /CNW/ - Launching today, Strum is a platform that
connects customers directly with local business owners. Strum's
patent-pending architecture makes it super-easy for customers to locate
and send messages to their favourite businesses, tag specific employees
for great service and send private or public messages to business
owners directly. Strum enables customers to earn Strum Points for their
activity and use those points to bid on great local goods and services
in the Strum Auction. Employees noted for Great Service earn Strum
Points too. For businesses, Strum offers a robust, cloud-based tool to
engage with the customers that love them, recognize their 'rock-star'
employees, and give their regular customers more attention and rewards.
Click to Tweet: Introducing Strum: the first Customer-to-Business Customer Experience
Click to Tweet: Check out Strum's Launch Video by Adam Lisagor http://bit.ly/115rySt @lonelysandwich @strumapp #startup
"We all have one or two local businesses where we know the owner, where
we know a couple of the staff by name, and we enjoy going there more
because of it. Strum wants to give you a little more of that at all of
your favourite places," said Andrew Smith, Strum Founder & CEO. "The
customer-to-business relationship is dramatically different than the
friend-to-friend relationship and with Strum, we are providing
customers a way to feel more welcome, more important and more
appreciated at the places they like best."
How Strum works
Strum is "location aware" meaning Strum can quickly locate you in your
favourite places. This makes it fast and easy to send a message to (or
"Strum") the business owner directly.
By tapping into the employee selection list and pressing a "quick
applause" button, customers can "Strum" an employee for great service -
and get to know the faces behind their favourite places.
Strum lets the customer decide the privacy setting on each message -
allowing customers to send some quick, discreet feedback to the places
they really enjoy and interact 1:1 with the business.
By choosing to favourite up to 20 local businesses, customers can now
show they care -- and businesses can now respond with some extra
Each time a customer messages ("Strums") a local business, they receive
Strum Points that can be used to bid on great local goods and services
in the Strum Auction. Employees that are "Strummed" for great service
also receive Strum Points.
"The Churchmouse & Firkin and our customers and staff have been beta
testing with Strum over the last two months, and during that time one
thing has become clear: We're all having more fun at the Churchmouse,"
said Andrew Dunn, General Manager of The Churchmouse & Firkin.
"Customers have gotten to know our team better, our team has gotten to
know our customers better, and both our customers and our team tell me
they feel more appreciated at the Churchmouse."
Strum connects customers with the businesses they care about - at the
store-level - so they can feel more welcome, more important and more
appreciated. Today, Strum is bringing this experience to the
game-changing Sport Chek retail lab - located on Yonge Street in
"The Sport Chek Retail Lab is designed to provide customers with
next-in-class digital innovation for an unparalleled shopping
experience", said Duncan Fulton, CMO of FGL Sports. "The Lab acts as a
test and learn environment, allowing us to utilize a number of
revolutionary programs. Strum is an ideal application to incorporate at
the Lab due to the core focus on connecting with our customer on a much
more personalized level."
Strum is a free application currently available in the Canadian iTunes
App Store, supporting Apple iOS 5+. Strum will be available on the
Android platform in the coming weeks.
Visit Strum at: www.strumapp.com
Strum launch video: http://vimeo.com/strumapp/review/66654024/d3867de4d5startup-videos.com
Strum in the iTunes App Store: https://itunes.apple.com/ca/app/strum/id606092380?mt=8
Andrew Smith bio: http://www.linkedin.com/pub/andrew-smith/35/570/943
Image with caption: "Strum connects customers with the businesses they care about - at the store-level - so they can feel more welcome, more important and more appreciated. (CNW Group/Strum)". Image available at: http://photos.newswire.ca/images/download/20130528_C2637_PHOTO_EN_27168.jpg
Image with caption: "Strum makes it super-easy for customers to locate and send messages to their favourite businesses, tag specific employees for great service and send private or public messages to business owners directly. (CNW Group/Strum)". Image available at: http://photos.newswire.ca/images/download/20130528_C2637_PHOTO_EN_27169.jpg
Image with caption: "Strum enables customers to earn Strum Points for their activity and use those points to bid on great local goods and services in the Strum Auction. (CNW Group/Strum)". Image available at: http://photos.newswire.ca/images/download/20130528_C2637_PHOTO_EN_27163.jpg
For further information:
416.640.5525 ext 244
Julie Federman, Marketing & Communications