TORONTO, Nov. 5, 2013 /CNW/ - The Canadian Gift & Tableware Association
today announced that it will now be known as the Canadian Gift
Association and will go by the acronym CanGift. Rooted in a 40-year
history of inspiration and innovation, the new name and logo exemplify
the renewed focus on sustainable connections, retailer success and
"The industry and the Association have undergone significant
transformation over the past decades," Peter Moore, Association
President and CEO explains. "Changing populations have combined with
the evolving face of communications technology and dramatically altered
our business environment. The new brand identity responds to this shift
and articulates our key mandate -- to enhance the opportunities for
individuals to form successful, enduring connections and to keep our
stakeholders abreast of industry innovation and transformation."
CanGift worked with brand strategists Idea Workshop and Projektor to
encapsulate and distill the essence of the Association's brand.
Starting with the brand promise - to ignite interactions and empower
connections between members and retailers - the team sought to develop
a visual identity that is grounded in CanGift's four decades of
experience, but also exemplifies a promising, multi-dimensional future.
Each element of the new maple leaf logo reflects the diversity of
Canada and the building blocks of a dynamic trading environment
fostering inspiration, engagement and sustainable connections. This is
best reflected in the new tagline: Inspire. Connect. Succeed.
The Association has also extended this promise to its semi-annual gift
shows. Commencing Spring 2014, the CanGift shows will be called the
Alberta Gift Fair, the Quebec Gift Fair and the Toronto Gift Fair. The
term "fair" broadens the context of the association's events and
provides a better showcase for the industry's best. Providing an
engaging and inspiring environment for retailers drives the success for
all stakeholders. The fairs all now share a new tagline: Engaging Retail.
The fair logos, fitting comfortably with the new CanGift logo, provide a
consistent look and feel with the added benefit of a stronger sense of
connection to the broader, national base of the industry.
"The Canadian Gift Association and our new logos best represent our
membership, the retailers they serve and the dynamic nature of our
shared future," says Moore. "We look forward to rolling out this
exciting new look in the coming months."
The Canadian Gift Association (CanGift) is the pulse of Canada's $10
billion giftware industry. Embodying the entrepreneurial instinct and
spirit, CanGift is a national, not-for-profit association dedicated to
improving its members' competitive capability and business
effectiveness by enhancing local, national and global opportunities for
retailer and supplier interaction. CanGift is comprised of over 1,600
member companies made up of leading Canadian giftware, home accessories
and decor manufacturers, importers, exporters, distributors and
CanGift owns and manages the Toronto, Quebec and Alberta Gift Fairs,
giving the Association a national tradeshow presence for the industry.
The twice-a-year events also provide significant economic stimulus to
their respective markets, bringing together thousands of merchandise
suppliers with thousands of prospective buyers. Engage with CanGift at cangift.org, twitter.com/cangift, facebook.com/canadiangift.
Image with caption: "The Canadian Gift Association fair logos (CNW Group/The Canadian Gift Association)". Image available at: http://photos.newswire.ca/images/download/20131105_C9946_PHOTO_EN_32931.jpg
SOURCE: The Canadian Gift Association
For further information:
416-504-3977 ext. 28