TORONTO, Feb. 19, 2013 /CNW/ - Intact Insurance, Canada's largest home,
auto and business insurance company, unveiled its third national
advertising campaign since the launch of its brand in 2009. The ads,
which are centred around the belief that "insurance is about people,
not things", seek to build an emotional connection by focusing on what
matters most to customers - getting them back on track after an
"The campaign was created with customers in mind," said Monika Federau
Senior Vice President, Marketing of Intact Insurance. "We understand
that customers want to get back to enjoying their everyday lives after
the unexpected happens, as quickly and as easily as possible, and we're
committed to delivering on our promise."
The brand campaign promotes Intact Insurance's 'within seconds' response
time, 24/7 claims service and coast-to-coast presence, which contribute
to delivering an outstanding claims experience that is second to none.
The ads invite customers to talk to their broker.
Focused on people, the campaign consists of television and online
advertising to depict a range of situations where families get back to
their normal routine after an incident. The 30-second television
commercials, which debuted nationally yesterday, will air across a wide
range of network and specialty television channels throughout the year,
while 15-second videos and display advertisements will appear online.
For more information about the ad campaign, please visit http://media.intactinsurance.com
About Intact Insurance
Intact Insurance is Canada's largest home, auto and business insurance
company, the choice of more than four million consumers. Its
coast-to-coast presence and its strong relationship with insurance
brokers mean the company can provide the outstanding service, comfort
and continuity customers deserve.
Intact Insurance is a member company of Intact Financial Corporation
(TSX: IFC). www.intactinsurance.com / www.intactfc.com
SOURCE: Intact Insurance
For further information:
Manager, External Communications
416-341-1464 ext. 43127