'Inspire Us' and shoot outside the box for your chance to be on ours

- Canadians invited to capture Canada's beauty for a chance to win $1,500 and have their photo on millions of ROYALE facial tissue boxes across the country -

TORONTO, Sept. 13, 2012 /CNW/ - Whether it's a beautiful sunrise or the perfect bloom, stunning architecture or nature at its best, Canada is a land with awe inspiring views and vistas. If you are an aspiring shutterbug who has captured something truly inspiring ROYALE wants to see it! The ROYALE Inspire Us Photo Challenge is on now and invites all Canadians to submit their photos to become the inspiration for the 2013 ROYALE Inspire Us Collection. New this year, ROYALE is also encouraging Canadian post-secondary students in art and photography programs to participate. The winning photos will be seen on millions of tissue boxes to be sold across Canada.

Since 2009, ROYALE has brought remarkable images into the homes of Canadians by inviting amateur and professional photographers to submit their most inspiring photos to be voted on by the members of the Moment with ROYALE Community. Winning photos become the inspiration for the ROYALE Inspire Us tissue box collection. Alongside an open call to all Canadians, this year ROYALE has opened a special student category and invited Canadian post-secondary art and photography students to submit their creative talents for a chance to win $1,500 and national recognition for their photo. Last year more than 9,400 photos were submitted, from nature and flowers to iconic Canadian scenery.

"All it takes is a Smartphone and the right opportunity to capture an inspiring moment on camera. And, the ROYALE Inspire US Photo Challenge lets anyone, anywhere define what that moment is," says Gary MacIntosh, Director of Marketing, ROYALE Canada. "We continue to be astounded by the breathtaking photographs submitted by Canadians across the country and can't wait to see the entries this year."

ROYALE Inspire Us Photo Challenge
The ROYALE Inspire Us Photo Challenge encourages Canadians from coast to coast to submit their most inspiring photos at ROYALE.ca until October 2, 2012 from which the selection committee will choose forty finalists. From November 29 to December 21, 2012, members of the Moment with ROYALE Community will then have the opportunity to vote online until the winning photos have been chosen. The six photos to receive the most votes, combined with one photo chosen by the selection committee, will become part of the 2013 ROYALE Inspire Us Collection and be awarded $1,500.

To become a member of the Moment with ROYALE Community and have a chance to vote, simply visit ROYALE.ca to sign-up.

ROYALE Inspire Us Student Photo Challenge
New this year, ROYALE is looking for current full or part-time students enrolled in an arts or photography program at post-secondary institutions within Canada to submit an inspiring photo now until November 16, 2012. The selection committee will choose the winning submission to be featured on a facial tissue box for the 2013 ROYALE Inspire Us Collection. The winning student will also be awarded $1,500.

"We are excited to welcome aspiring photographers and artists into the contest and to give them the opportunity to have their work profiled across Canada," says MacIntosh. "Whether you're an experienced photographer or just starting out, have a high-tech camera or a camera on your mobile phone, we encourage all Canadians to enter."

Submissions can be photographs, photographs of illustrations or photographs of any other work of art that inspires you or would inspire other Canadians. All submissions will be judged based on criteria such as originality, how the photograph will inspire Canadians and how it could be used as inspiration for an original facial tissue box design. Winners will be announced in January 2013.

About ROYALE:
For almost 50 years ROYALE has been a fixture in Canadian bathrooms. Today, that tradition continues throughout the entire home, as ROYALE is Canada's only consumer household paper brand that markets a full line of products including bathroom tissue, facial tissue, paper towels, and napkins. The entire ROYALE Family of products is made by Irving Tissue, a proudly Canadian company committed to producing quality tissue products through responsible forest management. Learn more at ROYALE.ca.

SOURCE: ROYALE

For further information:

Laura Arlabosse-Stewart / Andrea Hanft
Paradigm Public Relations
lstewart@paradigmpr.caahanft@paradigmpr.ca
416-203-2223

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