Video: Juno Award nominated indie band Walk Off The Earth recorded a unique cover and video to Madonna's well-known "Material Girl" song to officially launch the Canadian Superstar Saver Search ...
Canadian musical phenomenon Walk Off The Earth helps the bank launch its
second YouTube® contest, challenging Canadians to share the most creative ways they
TORONTO, May 6, 2013 /CNW/ - What are the most original ways Canadians
save their money? ING DIRECT is asking Canadians to get creative and
submit videos of inventive ways they save money for a chance to win
$10,000. The Canadian Superstar Saver Search, which debuted in 2007
with the launch of YouTube®, puts the spotlight back on the importance of saving in an engaging,
fun way that allows Canadians to share their best ideas on achieving
Walk Off The Earth, the multi-talented Juno Award nominated Canadian indie band, has
partnered with ING DIRECT to help kick off the online video contest on
YouTube®. With their innovative style and creative approach to music
interpretations, Walk Off The Earth has recorded a unique cover and
video to Madonna's well-known "Material Girl" song to officially launch the Canadian Superstar Saver Search contest.
Video entries must be no more than three minutes long and uploaded onto
the Canadian Superstar Saver Search YouTube® page by 11:59pm EST, May 30, 2013. Two $10,000 grand prizes will be
awarded, one for the best original English video and one for the best
original French video. Second place winners, for both English and
French, will receive $3,000, and third place winners, for both English
and French, will each get $2,000.
To inspire Canadians' creativity, sample videos showing interesting ways
people attempt to save a dollar can also be found on the Canadian Superstar Saver Search page. Examples include a man using a dog park as a gym by stuffing
hotdogs in his pants and getting chased by dogs, a woman making a
carpet out of small rug samples and a person riding a bike everywhere,
from the shower to the boardroom.
"We want to help Canadians live better lives by changing the
conversation about money and there is no better, more interactive way
to do that than with a contest like this," said Andrew Zimakas, Chief
Marketing Officer, ING DIRECT. "The Canadian Superstar Saver Search,
which was a big success in 2007, is a unique way for us to encourage
and reward creative saving ideas and to inspire Canadians to save their
money. We're also very excited by the opportunity to work with Walk Off
The Earth, a great Canadian band that is truly independent and original
in how they create and share their music."
"Since YouTube's Canadian launch in 2007, ING DIRECT has been on the
forefront of engaging with consumers on YouTube," said Marshall Self,
Head of Media Solutions for Google Canada. "Canadians are not only
among the leaders in online video viewership, but also are among the
most popular creators of content on YouTube. It's great to see ING
DIRECT partnering with a talented Canadian band and YouTube success
story, Walk Off The Earth, as they continue to connect with consumers
through the power of sight, sound and motion."
Canadians can submit their original two to three minute videos on
YouTube.com starting today through May 30, 2013. ING DIRECT will narrow
down the entries to the top 10 English and the top 10 French videos.
Voting will be open to all Canadians between June 2 and June 15, 2013.
Winners, both English and French, will be announced on the Canadian Superstar Saver Search YouTube® page on June 21, 2013. Prize money will be deposited into an ING DIRECT
Investment Savings Account.
For full details on the Canadian Superstar Saver Search, including
contest rules and regulations, visit www.youtube.com/Superstarsaver.
About ING DIRECT
ING Bank of Canada, operating under the trade name of ING DIRECT, is a
wholly owned subsidiary of Scotiabank. ING DIRECT is Canada's leading
direct bank with over 1.8 million Clients and close to $40 billion in
total assets. ING DIRECT is a bright way forward in everyday banking
for Canadians, offering value added, simple products such as high
interest savings accounts, including TFSAs, GICs and RSPs with no fees
or service charges, low rates on mortgages and a no-fee, daily chequing
account that actually pays interest. Low cost, index based mutual funds
are sold through ING DIRECT Funds Limited. ING DIRECT has been
operating in Canada since 1997, and has paid more than $5 billion in
interest to Clients. ING DIRECT is open for banking 24 hours a day, 7
days a week, at ingdirect.ca, on mobile devices at m.ingdirect.ca or by calling 1-800 ING DIRECT (1-800-464-3473).
ING Bank of Canada and its subsidiaries have been acquired by The Bank
of Nova Scotia and are no longer affiliated with ING Groep N.V. The
trademarks ING, ING DIRECT, ING Lion, the ING Lion logo and any
derivation, variation, translation or adaptation thereof are trademarks
of ING Groep N.V. and are used under license.
®YouTube is a registered trademark of Google Inc.
Video with caption: "Video: Juno Award nominated indie band Walk Off The Earth recorded a
unique cover and video to Madonna's well-known "Material Girl" song to
officially launch the Canadian Superstar Saver Search contest.". Video available at: http://youtu.be/3CwDRGS6-dk
Image with caption: "ING DIRECT has launched its second YouTube contest challenging Canadians to share the most creative ways they save money. Grand prize winners will receive $10,000. (CNW Group/ING DIRECT)". Image available at: http://photos.newswire.ca/images/download/20130506_C3664_PHOTO_EN_26344.jpg
SOURCE: ING DIRECT
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