66% select improving customer loyalty and retention as a top priority for
Only 25% considered themselves 'advanced' when it came to developing strategies
to increase customer satisfaction and reduce churn
53% of respondents agreed that a short-term focus on cost savings is the
biggest inhibitor to developing a successful loyalty program
LONDON, July 1, 2013 /CNW/ - Ahead of Maximizing Customer Loyalty & Profitability North America Summit (15-17 July, Dallas), Telecoms IQ has conducted research among its
network of Chief Marketing Officers and Directors of Loyalty and
Retention to discover their current top challenges and priorities.
The business case for carriers to invest in customer loyalty is clear:
in a saturated market, it costs less to retain your existing customers
than it does to acquire new ones.
The research reveals that Chief Marketing Officers and Directors of
Loyalty and Retention are continuing to concentrate on improving
customer loyalty programs and on optimizing cost management.
The Summit has been tailored to the key issues that have emerged from
How to effectively measure and maximize the financial impact of customer
loyalty in order to secure senior management buy-in
How to build an organization around customer loyalty
How to improve the customer experience and drive loyalty at every touch
These are only some of the topics that 35+ senior carrier representatives will be debating.
The Final Agenda is available here: http://bit.ly/111GrLl or email email@example.com.
To give you a taste of the influencers who you can expect to meet and
learn from at Maximizing Customer Loyalty & Profitability North America
Summit, here are some of the carriers that will be at the Summit: Allstream, AT&T, Charter Communications, Cogeco Cable, Comcast
Corporation, Cox Communications, Nextel Telecomunicações, NII Holdings,
Rogers Communications, Sprint, Time Warner Cable, U.S. Cellular,
Verizon Wireless and Windstream Communications.
The Summit will be co-located with Big Data Monetization in Telecoms: North America Summit.
A shared exhibition hall and interactive sessions will enable networking
between delegates at both events in order to discuss their Big Data
challenges with experts in this increasingly important and relevant
For more information on Big Data Monetization in Telecoms: North America
Summit visit the website: http://www.bigdatanorthamerica.com.
For more information about Maximizing Customer Loyalty & Profitability
North America Summit, taking place July 15-17 2013, Dallas, including
the industry leading speakers and latest agenda, please visit: http://www.loyaltyandprofitabilityus.com.
SOURCE: IQPC - Telecoms IQ
For further information:
For more information on sponsorship opportunities email: or call Francesca Pezzoli - Senior Marketing Manager - Telecoms IQ - IQPC: +44-(0)207-368-9737. firstname.lastname@example.org