New York-Based Brand Poppin Launches Exclusively at Indigo Books & Music
TORONTO, July 25, 2013 /CNW/ - Indigo Books & Music Inc (TSX: IDG),
Canada's largest purveyor of ideas and inspiration is pleased to
announce the exclusive Canadian retail launch of Poppin, a colourful New York-based office supply brand. Poppin products are
available in-stores across Canada and online at www.indigo.ca/poppin. Previously only available in the US, Indigo is the first
international retailer of Poppin products.
Poppin launched in the US in September 2012 with a distinctive
collection of chic yet affordable workstyle products. Established with the unique mission to provide people with
everything they need to work happy, Poppin intends to become the first
company that makes buying, using and thinking about office products an
"I loved Poppin the moment I saw it - the design, the colour, the brand
philosophy," said Heather Reisman, CEO Indigo Books & Music. "Poppin is
perfect for combatting dull desk tops, whether at home or in the
The Poppin Office Supplies collection at Indigo is comprised of over 90 unique products with items
from the writing, paper, desktop, and furniture categories. In Indigo
stores each item is available in 5 distinct colours, while online
Indigo will offer items in 10 different colours.
"Poppin is excited to announce Indigo as our first international retail
partner," explained Randy Nicolau, Poppin CEO. "As Canada's largest
lifestyle retailer, Indigo stores are the perfect place to introduce
our brand to the Canadian public."
Poppin will launch across Canada at 97 Indigo and Chapters locations,
and online at indigo.ca starting July 15, 2013.
About Indigo Books & Music Inc.
With books always at our heart and soul at Indigo we are about telling
stories and creating experiences. Indigo is Canada's largest purveyor
of ideas and inspiration to enrich your life, with books, specialty
toys, gifts and lifestyle enhancing products that affordably offer
intrinsic quality, beauty and timeless design. As the largest book and
specialty retailer in Canada, Indigo operates in all provinces under
different banners including Indigo Books & Music; Indigo Books, Gifts,
Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles
and online at www.indigo.ca.
Indigo Books & Music Inc. founded the Indigo Love of Reading Foundation in 2004 to address the underfunding of public schools, their libraries
and the resulting literacy crisis. Every year the Indigo Love of
Reading Foundation commits $1.5 million to high-needs elementary
schools so they can rebuild their libraries with the purchase of new
books and education resources. The annual Adopt a School program
brings Canadian communities together to raise additional funds putting
thousands more books into the hands of children at hundreds more
elementary schools annually. To date the Indigo Love of Reading
Foundation has committed more than $13.5 million to more than 150
Poppin, Inc, is an innovative online retailer offering a distinctive
collection of chic yet affordable workstyle products and an engaging
shopping experience. Established with the unique mission to provide
people with everything they need to work happy, Poppin intends to
become the first company that makes buying, using, looking at, and
thinking about office products an extraordinary experience. The company
is privately held and financed by J. Christopher Burch, Shasta
Ventures, First Round Capital, TrilogyGrowth and a group of angel
investors, including David Tisch.
All Poppin products can be found at poppin.com, while fans and friends can follow the brand at facebook.com/poppin and twitter.com/poppin.
Image with caption: "Indigo Books and Music Inc launches Poppin, exclusive workstyle brand. (CNW Group/Indigo Books & Music Inc.)". Image available at: http://photos.newswire.ca/images/download/20130725_C9619_PHOTO_EN_29269.jpg
SOURCE: Indigo Books & Music Inc.
For further information:
For media requests, more information or images please contact:
Manager, Public Relations
Indigo Books & Music