Maritz Loyalty Marketing receives highest score for strategy, and praise
from clients as a strategic partner and thought leader.
TORONTO, Oct. 31, 2013 /CNW/ - Maritz Loyalty Marketing today announced that The Forrester Wave™: Loyalty Program Service
Providers, Q4 2013 Report by Forrester Research, Inc., ranked Maritz
Loyalty Marketing as a leader in this market. Findings were recently
published as part of a comprehensive assessment of customer loyalty
program service providers. In this evaluation, Maritz Loyalty Marketing
was identified as one of the top providers and ranked highest in the
strategy criteria. Maritz Loyalty Marketing was also the third highest
ranked provider in the market presence criteria.
Maritz Loyalty Marketing was cited for its solid professional services — "particularly its
creative, partnership and campaign management services." Forrester also
liked Maritz Loyalty Marketing's "psychological approach to loyalty
strategy," noting the company's approach "grounds program design in
basic drivers of human behavior."
The report noted that clients "praise Maritz Loyalty Marketing as a
strategic partner and thought leader," and commented that "marketers
craving strategic input and hands-on support will appreciate Maritz
Loyalty Marketing's thorough approach."
"We are pleased to be recognized as a leader in loyalty program service
providers, especially based on an evaluation of our business by
Forrester and through the perspectives of our loyalty customers," said
Bob Macdonald, President and CEO of Maritz Loyalty Marketing. "Our goal is to make the world a more loyal place, and that begins by
building deeper relationships between brands and the people who matter
to their businesses. With our latest version of Synapze, our
proprietary digital and mobile loyalty platform, and the understanding
of human behaviour we've gained through our collaboration with The
Maritz Institute, we are able to design initiatives that engage each
customer throughout all stages of their lifecycle with a brand."
Forrester Research, Inc. evaluated eight consumer loyalty service
providers against sixty-one criteria designed to assess their current
offering, strategy and market presence. Forrester used a combination of
vendor surveys, executive briefings, product demos and customer
feedback to make its assessment, conducting reference calls with three
of each vendor's current customers. At least ten of their current
customers completed an online survey.
The eight consumer loyalty service providers evaluated were chosen after
Forrester completed preliminary research to identify vendors who had
comprehensive loyalty service offerings, demonstrated market momentum
and had strong customer interest from Forrester clients. All were
companies with an installed base of at least 15 loyalty program
customers, at least $25M in loyalty service revenue and customers
across three or more industries.
To learn more, please visit www.maritzloyaltymarketing.com.
ABOUT MARITZ LOYALTY MARKETING
Maritz Loyalty Marketing is a full-service North American Loyalty Marketing agency. Its brand
loyalty marketing and technology-enabled lifecycle engagement solutions
drive measurable business results for its clients. Leveraging over 120
years of history, experience and expertise from the Maritz family of
companies, Maritz Loyalty Marketing provides its clients with consumer
loyalty solutions that consider the holistic consumer experience at
every brand touch point and through all stages of the relationship
lifecycle. Maritz Loyalty Marketing is wholly owned by Maritz Holdings
Inc. based in St. Louis, Missouri. Maritz Holdings also operates Maritz
Research, Maritz Travel, Maritz Motivation Solutions, The Maritz
Institute and more.
SOURCE: Maritz Canada Inc.
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