MISSISSAUGA, ON, Jan. 30, 2012 /CNW/ - Increased demand for Omega 9 oil
from the second-largest food manufacturer in the world is bringing
heightened focus to Nexera™ - the only canola hybrid that produces the
heart healthy oil.
The 2011 announcement from PepsiCo revealed plans for the company to
switch to Omega 9 oil for its Frito Lay brand of potato chips across
North America. It is a turning point in the Nexera story, and for
Clearfield™ Nexera canola in particular.
"This will undoubtedly create a greater need for more Omega 9-producing
acres to meet the demand, in addition to existing canola oil demand,"
says Harley House, Brand Manager for Clearfield Crops. "Clearfield
Nexera hybrids unlock the yield potential through tremendous genetic
performance and weed control from such new herbicide advancements as
Ares for Clearfield canola. With Clearfield, Nexera has the potential
to be liquid gold for growers."
Not only is demand on the rise, so is profitability, with the highest
guaranteed net returns in canola. It's this feature that has caught the
attention of growers like Sam Hofer, a canola farmer from Alberta who
has seen the benefits of growing Clearfield Nexera for the past several
"For my farm, the main benefits of using Clearfield Nexera are the
variety and profitability it offers," says Hofer. "I'm impressed with
the quality of Clearfield Nexera canola. It produces much better oil
and we get a premium for it."
Hofer notes that the weed control of Clearfield is a key differentiator
when choosing which Nexera hybrid to plant in order to maximize yield
potential and profit margin. "I find that with Clearfield you get a
great herbicide offering for weed control," he says. "We also had
problems with sclerotinia a couple of years ago, so this past year we
proactively sprayed with Lance fungicide. It kept our fields clear and
increased our yield."
Growers interested in adding Clearfield Nexera acres are encouraged to
visit www.agsolutions.ca/canola to learn more about available hybrids and Omega 9 oil demand. Growers
can find out about Clearfield Nexera contractors in their region, read
information related to incentive programs, and view field data for
various hybrids available for Omega 9-producing seed.
About the BASF Crop Protection division
With sales of €4.0 billion in 2010, BASF's Crop Protection division is a
leader in crop protection and a strong partner to the farming industry
providing well-established and innovative fungicides, insecticides and
herbicides. Farmers use these products and services to improve crop
yields and crop quality. Other uses include public health,
structural/urban pest control, turf and ornamental plants, vegetation
management, and forestry. BASF aims to turn knowledge rapidly into
market success. The vision of BASF's Crop Protection division is to be
the world's leading innovator, optimizing agricultural production,
improving nutrition, and thus enhancing the quality of life for a
growing world population. Further information can be found on the web
at www.agro.basf.com or follow us on twitter: www.twitter.com/basfagro.
Always read and follow label directions.
Nexera is a product of Dow AgroSciences LLC
© 2012 BASF Canada Inc
SOURCE BASF Canada Inc.
For further information:
BASF Canada Inc.
ON Communication Inc.
(519) 434-1365 x 236