Inbox Marketer® Chooses Message Systems to Scale Email Operations

Inbox Marketer is part of a record Q1 for Message Systems as email growth causes companies to replace commodity email infrastructure

COLUMBIA, Md., May 29, 2014 /CNW/ - Message Systems, the global leader in digital messaging software for cloud-based businesses and large enterprises, announced today that Inbox Marketer has adopted Message Systems Momentum, replacing their prior commercial email infrastructure with Message Systems' flagship digital messaging platform.

Transitioning onto the Momentum platform has provided Inbox Marketer with better performance and greater insight, as well as increased resiliency to support the company's plans for fast growth. "With Momentum we're sending faster and more consistently than ever before. Plus we now have visibility into sending queues and deliverability metrics, so we can troubleshoot issues faster, and proactively identify and quickly resolve problems with ISPs," said Matthew Vernhout, chief privacy officer and manager of deliverability at Inbox Marketer. "With Momentum's clustered architecture, we can now employ load balancing and configure failover for full business continuity."

"By partnering with Message Systems we're realizing measureable improvements to our messaging operations and measurable efficiencies as well," said Vernhout. "We've already reduced the amount of administrative time required to operate and manage our email implementation by 30 percent. This has given us 30 percent more time to view overall success of our programs, resulting in a competitive advantage over other providers. Additionally, the Momentum platform will enable us to scale horizontally at minimal additional cost since we won't need to buy additional licenses and servers to scale our operations, as we would have with our previous MTA infrastructure. We're secure knowing we'll have adequate capacity no matter how fast we grow, and the ability to quickly roll out mobile channels as we execute on our plan to expand the business."

Adding Inbox Marketer to its customer roster is the latest in a series of wins for Message Systems, which enjoyed its strongest ever Q1 in 2014. Other recent wins include cloud-based businesses like social media powerhouse Twitter, digital agency Creator and email services provider Maropost – all of which had previously been reliant on messaging infrastructure based on open source or commodity commercial email solutions.

"In the fast-evolving online environment, companies determined to scale and gain competitive advantage simply cannot settle for technologies designed for the early days of the commercial Internet," said Phillip Merrick, chief executive officer of Message Systems. "Open source products such as Postfix and commodity commercial products like PowerMTA from Port25 don't measure up to Momentum's performance, scalability and deliverability. They don't support emerging channels like mobile and social and they lack the real-time data visibility and analytics that are so crucial to monitoring and optimizing engagement. We're delighted to welcome our friends at Inbox Marketer into the Message Systems family."

About Message Systems
Message Systems solutions power a global network of the largest, most complex messaging operations, such as Internet businesses Facebook, LinkedIn and Twitter, and top email marketing companies like Yesmail and Marketo, which collectively send over 2.5 trillion messages a year — 20% of the world's legitimate email. Our solutions enable the world's largest social networks and e-businesses, and global leaders in banking, consumer technology and telecommunications, to integrate messaging with any number of data sources and applications to orchestrate real-time two-way customer interactions through any messaging stream. The result is more effective customer communication that boosts engagement, drives down costs, increases revenue and builds closer relationships. For more information follow us on Twitter @MessageSystems or go to messagesystems.com.

About Inbox Marketer
Inbox Marketer is a leading digital messaging company servicing Fortune 500 and brand name organizations across North America. Recognized as the industry leading vendor for the mid size market in the 2014 Red Pill report (http://redpillemail.com/blog/email-vendor-guide), Inbox Marketer specializes in data-driven multi-channel messaging campaigns that are fueled by insights and incorporate segmentation, automation, triggers, data analysis and measurement. Earlier this year Inbox Marketer was named to the 2014 Branham300 list of Canada's top Information and Communication Technology (ICT) companies. This is the third year in a row in which Inbox Marketer made the Branham300 list. For more information follow us on Twitter @Inbox_Marketer or go to InboxMarketer.com

Contacts:

For Message Systems:
Turan Apakay
SHIFT Communications
(415) 591-8417
tapakay@shiftcomm.com

For Inbox Marketer:
Mark Smith
Manager, Marketing
(519) 824-6664, 332
msmith@inboxmarketer.com

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SOURCE: Message Systems

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