LAVAL, QC, Nov. 7, 2013 /CNW Telbec/ - To raise awareness about courtesy
onboard our buses, the Société de transport de Laval (STL) will be
rolling out a five month courtesy campaign from November 2013 to March
2014. Under the guiding theme of Travel Respectfully, the STL's campaign aims to encourage some clients to adopt a
respectful behaviour therefore making a better commuting environment
Five priority themes :
The campaign was developed following discussion groups held to identify
problems experienced onboard the STL's buses. Beginning with the
premise that "respect encourages more respect", five priority themes
will be explored:
Play fair, pay your fare
Everyone is entitled to a seat
Signal your intention to board
I respect the yellow line of the bus for safety reasons
I get on the bus at the front and exit at the back
These five illustrations clearly demonstrate the type of behaviour to be
encouraged. A new theme will be explored each month. A poster will be
on display behind the bus driver on each bus and the campaign will also
be carried out on social media (Facebook, Twitter, Linkedin) as well as
internally. The STL has also sealed an agreement with Zoom média for
posters and to distribute postcards in select restaurants throughout
The STL, taking action
The STL is responsible for over 20 million trips annually.
The STL has rolled out the STL Synchro system to keep its clients
informed in real time about its schedules and buses.
The STL's fare policy is geared to encourage families to use public
transit: an adult who pays a regular fare during the week or on
statutory holidays can be accompanied by up to five children under the
age of 12 for free. This policy is also applicable on smog days between
July 1st and Labour Day. The $1 reduced fare on smog days during the summer
period is a first in Quebec.
The STL has partnered with the Association québécoise de lutte contre la
pollution atmosphérique, Communauto and the Réseau de covoiturage to
encourage the use of sustainable transportation in Laval.
We are using our Facebook and Twitter accounts to share our news and
We created My STL to offer our clients the opportunity to receive
updates about their regular bus lines and to find out what's new at the
Since the launch of our Operational support and user information system
in 2009, we have increased our punctuality rate to nearly 90 %.
The STL has received several awards and distinctions including the
AQTr'S Grand prix d'excellence en transport en commun in 2010, which
solidified our reputation for excellence.
In 2011, the STL took the AQTr Communication Grand Public prize for its
Smog alert program.
In May 2012, the STL received the CUTA Prix de leadership des
entreprises in the Innovation category for the CLIC carpooling project.
In May 2013, the AQTr awarded the STL their Coup de cœur du jury
d'honneur award for two projects: The Operational support and user
information system for paratransit (OSIS) and CLIC the electric
carpooling project launched in conjunction with the AMT.
In June 2013, CUTA honoured the STL with two Corporate Leadership
Awards: one in the Innovation category for our Operational support and
user information system for paratransit (OSIS) and the other in the
Marketing and Communications category for the "Let's Develop Together"
In May 2012, the STL launched its new STL Sustainable mobility solution
for businesses and organizations that are conscious of managing the
travels of their employees more efficiently.
In November 2012, the STL signed the International Union of Public
Transport's (IUPT) Charter on Sustainable Development.
In March 2013, the STL became the first transportation company in Quebec
to be a certified "Healthy Enterprise"!
SOURCE: Société de transport de Laval
For further information:
Communications and marketing Director
Société de transport de Laval