TORONTO, Sept 22, 2014 /CNW/ - Ideon Media today announced that it is the official Canadian advertising representative for Clique Media, publisher of WhoWhatWear.com. The partnership permits Canadian advertisers to align and integrate their brand messaging with the most influential fashion, beauty and home websites worldwide, with comScore multiplatform reporting 100,000 unique visitors in Canada.
"The advertising community based in Canada is very important to us and we are thrilled that Ideon Media will represent Who What Wear, Byrdie, and Domaine and allow us to work more closely with our partners on Canadian media buys," said Katherine Power, CEO and Co-Founder, Clique Media. "Ideon will be able to bring our best innovations to market quickly for the media community and we look forward to creating exciting programs together."
Ideon Media will offer advertisers IAB standard banner, IAB rising star, skin and mobile ad units. As well, Clique Media's editorial team will work with Canadian advertisers to launch captivating native advertising geo-targeted to a Canadian audience.
"Canadian women have been excited about Who What Wear since its launch in 2006", said Kevin Bartus, President and CEO of Ideon Media. "The founders, Katherine Power and Hillary Kerr, bring unparalleled credibility and cache to the fashion media space, and our advertisers are especially excited about being able to reach Canadian women through Clique Media's innovative native advertising capabilities. Who What Wear also pioneered the ability to 'shop the look' of celebrities, which Canadian retailers will be able to leverage through content integration."
About Clique Media
Clique Media is the content and technology company behind the popular fashion brand Who What Wear, the leading platform for premium, shoppable fashion and style content. Clique Media also owns and operates the home décor site, Domaine.com and beauty site, Byrdie.com.
About Ideon Media
Ideon Media is a boutique media firm that offers a full range of digital custom solutions with the best content to help your brand be seen. Ideon's mission is to create and grow cutting-edge Canadian properties as well as offer advanced display advertising techniques and formats. Ideon Media operates the "29Secrets Style & Beauty Collection" which comprises 29Secrets.com, Beautezine.com, Lookbook.nu, Style Coalition, and Clique Media.
SOURCE: Ideon Media
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