Iconic breath mint brand gets fresh with Canadians

Tic Tac Canada asks fans to vote for limited-edition flavour launch

TORONTO, May 28, 2013 /CNW/ - Tic Tac Canada, the miniature mint with massive mouth appeal, is asking Canadians to share their flavour preferences with the aim of adding a new, limited-edition offering to their product line-up.

The three flavours vying for the affections - and taste buds - of Canadians are icy-cold Wintergreen, fresh and juicy Green Apple, and sizzling Cinnamon Spice.

"We're encouraging people to vote early and vote often," says Pamela Coolican, Tic Tac Canada Brand Manager. "We know our fans are incredibly loyal, and giving them the opportunity to help choose the newest Tic Tac flavour is our way of saying thank you. Plus, you really can't go wrong, they're all delicious!"

Canadians can vote for their favourite Tic Tac flavour now until June 25 by logging on to www.tictacfaceoff.com. For every vote cast, fans will be entered to win instant prizes, such as coupons, product samples, or Tic Tac t-shirts, and have a chance at the grand prize draw of $5,000 and a year's supply of the winning Tic Tac.

Tic Tac Flavour Faceoff updates will be available at: www.facebook.com/tictaccanada. Fans are encouraged to support their flavour on Facebook, (sharing their Tic Tacs however, is completely up to them). The winning flavour will be announced in late June, and will be available in stores from February 2014 until July 2014.

Image with caption: "Tic Tac is asking Canadians to vote for their next limited-edition flavour. Fans can choose between fresh and juicy Green Apple, sizzling Cinnamon Spice or icy-cold Wintergreen at: www.tictacfaceoff.com. (CNW Group/Ferrero Canada)". Image available at: http://photos.newswire.ca/images/download/20130528_C2591_PHOTO_EN_27131.jpg

SOURCE: Ferrero Canada

For further information:

or to arrange an interview or tasting preview, please contact:

Erin Stewart
Kitchen Sink Communications
erin@kitchensinkcommunications.com
902. 229. 7882

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Ferrero Canada

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Tic Tac Canada

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