TORONTO, March 18, 2013 /CNW/ - Today, IAB Canada announced the second in a series of reports, compiled by two respected,
longstanding IAB Canada Member companies, addressing Competitive Online
Advertising Trends in Canada. Prepared by comScore and Kantar Media, in partnership with IAB Canada, these reports are fueled by the two
companies' extensive Canadian paid display advertising tracking
"This is a great initiative that shows how IAB Canada and its members
aim to help marketers understand and operate within the online
competitive environment," said Steve Rosenblum, Research Director at
The two new reports consist of 2012 year-end top-lines of key display
advertising trends for several leading categories.
Kantar Media's Financial Services Canada IAB Report provides a deep analysis of digital spending trends in the massive
financial services category for 2012, including year-over-year growth
overall and by key industry segments, including consumer banking,
credit cards, investment/retirement, insurance and lending. Market
share is also provided by segment and across several site types. The
report then ranks top advertisers for financial services overall and
for the three largest financial segments, and includes assessments of
creative messaging strategies for each segment.
The comScore 2012 Digital Advertising Highlights report focuses on seasonal digital ad trends and demographic exposure
to display ad impressions during 2012, for the three product categories
of automotive, consumer packaged goods and financial services. The
automotive and CPG category highlights also include total impression
trends for 2012 and 2011, accompanied by product/advertiser/brand
rankings (as applicable) and creative ad examples. The report concludes
with a timely update on social media advertising volume, comparing
second half 2012 to second half 2011, for digital as a whole and the
three product categories.
Download the new Canadian Competitive Online Advertising Trend Reports now.
SOURCE: Interactive Advertising Bureau of Canada
For further information:
IAB Canada - Kelly Sanderson of IAB Canada, email@example.com
comScore Canada - Bryan Segal of comScore Canada, firstname.lastname@example.org
Kantar Media - Bill Daddi of Daddi Brand Communications, email@example.com