TORONTO, Feb. 16, 2012 /CNW/ - The Hyundai Veloster won the "Best New
Design" award for 2012 presented by the Automobile Journalists
Association of Canada (AJAC). The award was handed out as part of the
2012 Canadian Car of the Year (CCOTY) awards that opened the Canadian
International Auto Show in Toronto.
"It's a great honour to have the Hyundai Veloster win the Best New
Design award from AJAC," said Steve Kelleher, President and CEO, Hyundai Auto Canada Corp. "Fluidic Sculpture was Hyundai's first foray into developing its own,
distinctive design language and the Veloster was sculpted from the
outset to be the most aggressive iteration of that approach. The
Veloster is a design halo for the entire Hyundai brand, so to win an
award based on the car's styling is proof that our designers have found
The top three finalists for the 2012 Best New Design award were the
Hyundai Veloster, the Jaguar XKR-S, and the Ranger Rover Evoque.
"The intent of the AJAC Best New Design award is to identify and reward
the vehicle that exhibits the best balance of form and function", said Richard Russell, chair of AJAC's 2012 Canadian Car of the Year
Accordingly, the AJAC journalists selected the winner based on a
combination of aesthetics, function, and brand essence. The aesthetics
component reflects the sheer beauty of the design. The function
component assesses the manner and degree to which it accommodates the
practical requirements of the vehicle type. And brand essence
considers its success in conveying the image, heritage, and values of
the specific brand.
AJAC's annual Canadian Car of the Year awards program was created in
1985 with the purpose of providing consumers with sound, comparative
information on vehicles that are new to the market.
For that reason, the vote results that determined today's winners are
available to consumers as a resource buying guide on the AJAC web
site. Also available are the comparative test data derived from the
journalists' extensive four day evaluation of 170 new vehicles in
Niagara-on-the-Lake, Ontario in October. This annual event is known
in the industry as "TestFest". Shell Canada is the official fuel
supplier of the event.
The rigorous TestFest evaluation program includes real world driving on
public roads - exactly where consumers drive so that the test and vote
results posted to the AJAC web site are directly relevant to potential
car and truck buyers.
Still looking to buy a 2011, 2010, 2009, or even a 2008 vehicle? AJAC
archives the comparative test data from previous years on its web site.
Photos from today's award announcements, the October 28th category
winners, and the TestFest evaluation event, are available for print and
broadcast media under <Canadian Car of the Year< Photo Gallery> on the
AJAC web site.
B-roll footage can be downloaded from www.wheelsonedge.com/ajac
In addition, our AJAC journalists who evaluated the brand new models at
TestFest are available across Canada for interviews to talk about the
vote results and comparative data. Media are invited to visit the
AJAC web site and log-in under "Ask AJAC An Expert", then choose the
"Media" link to access interview information once validation has
This press release was distributed by the CNW Group: AJAC's official
SOURCE Automobile Journalists Association of Canada
For further information:
For more information on the 2012 Canadian Car of the Year Awards, either visit our AJAC web site at www.ajac.ca, call the AJAC office at 1.705.924.3444, or send us an email: firstname.lastname@example.org.