- Just before Valentine's Day, International Flirting Week kicks off on
February 13th. Canadian singles and couples alike should celebrate the occasion
according to the Zoosk.com Facts on Flirting Report! -
TORONTO, Feb. 7, 2013 /CNW/ - Don't have a Valentine? Better get
flirting! Had one lined up for a while? Even more reason to get at it -
and remember to keep it up even after the romantic frenzy of the season
has faded. The Zoosk.com Facts on Flirting Report (released to celebrate International Flirting Week: February 13 - 19,
2013) revealed that regular flirtation is more important to your
relationship than any special plans you may have for Valentine's Day.
Nine-in-ten Canadians say flirting is important in order to keep the
romance alive in their relationship; two-thirds say it's more important
than grand gestures for special occasions.
"I love that Canadians recognize a successful relationship is based on
more than just one day of grand displays of affection," says Jane
Barrett, Director of Marketing at Zoosk. "It's great to have something special lined up for Valentine's Day -
but don't put too much pressure on the night. It's the small, flirty
gestures between occasions that really let your partner know that you
don't take for granted what a catch you have!"
Canadians flirt most regularly in face-to-face interaction (58%). Phone
calls are not a popular way to flirt (4%), but a phone is an important
flirting tool, as one-quarter of women flirt most regularly through
Based on the most popular ways that Canadians tend to flirt, Barrett
offers the following advice:
In person: Stick to light, happy topics. Smile and maintain eye-contact. Remember
the point of flirting is that it's fun - so have fun together! When
you're in a crowd, share an inside joke and look for excuses to touch.
Make it feel like you're the only two people there, even if you're
surrounded by others.
Online message or e-mail: Be careful with this one! It's fun to receive a flirty message - but you
don't want to put someone in an awkward spot if their co-worker happens
to be looking over their shoulder when it lands in their inbox.
Text message: A text message is a great way to surprise someone in the middle of the
day and let them know you're thinking of them. It's important to keep
your message short; luckily an emoticon speaks a thousand words (think
Can flirting just be harmless fun?
Canadians think it's important to flirt with their partner. How do they
feel when other people try to flirt with them too? Men actually revel
in seeing that their mate is the object of someone else's desire (59%).
However, the majority of Canadians don't think their partner should
reciprocate if someone is flirting with them (56% of men and 65% of
Two-thirds (64%) of Canadians say that if they're in a relationship they
don't flirt with anyone but their partner. However, there are some
Canadians who think it can be harmless fun (25%), or fine to do as long
as it's not in front of their partner (16%).
If hoping to win over a special someone, singles should flex their
flirty muscles too. Eighty-six percent of Canadians say flirting can
help find a good match.
Ninety-seven per cent of Canadians enjoy being flirted with and selected
their favourite types of flirting as:
Subtle physical touches (e.g. on the arm or back)
But - not everyone gets it right and Canadians list some turn-offs to
avoid. The top complaint was that people come on too strong and invade
personal space. Another turn-off for women is if someone comes across
as overly sexual. Men are put-off by corny pick-up lines (which wasn't
as big a turn-off for women!).
"You can usually gauge from someone's reaction whether they appreciate
your flirting," says Barrett. "If they're not flirting back, or seem at
all uncomfortable, it's wise to ease off. When it comes to flirting,
one person may initiate, but it ultimately takes two to tango!"
Link to Report
Additional Canadian results from the Zoosk.com Facts on Flirting Report
are available here: LINK
About the Zoosk.com Facts on Flirting Report
In order to collect data for the Facts on Flirting report, Zoosk
conducted an online survey in January 2013. The survey garnered 13,611
responses from members of Zoosk in Australia, Canada, Denmark, Italy,
United Kingdom, United States, and Sweden. The sample included 1,555
Zoosk is the romantic social network that helps members create and share
their romantic journeys, with millions of members from around the globe
enjoying the service each month. Zoosk provides members at different
stages of their romantic journey with a fun and social set of tools
such as Romantic Moments, Couple Profiles, and the Personals
application. Members can easily access Zoosk's services from its
website, its Facebook app, mobile devices, and a downloadable desktop
application. Zoosk is available in 25 languages and has members in more
than 70 countries. Founded in 2007 by Shayan Zadeh and Alex Mehr,
Zoosk, Inc. is based in San Francisco and backed by Canaan Partners,
Bessemer Venture Partners, and ATA Ventures.
For further information: