TORONTO, June 19, 2012 /CNW/ - It is said that many people would rather
have a root canal than go through the new car buying process. Well,
that's sort of true. Most people like the car shopping part - the test
drives, the new car smell. It's the price comparison shopping and
negotiating they don't much care for.
To help solve the problem, Automall Network, an auto broker used by
consumers and insurance companies, now offers Competitive Market Price
Reports through their recently launched website, IVONTaCar.com. For $50, the report tells a new car buyer what a competitive retail
price (or payments) range is in their market for the vehicle they want,
be it a cash purchase, finance or lease. A free sample Competitive
Market Price Report is available at IVONTaCar.com.
"If you can walk into a dealership knowing what a competitive price is,
you can use this as a much better starting point for negotiations" says
Viraf Baliwalla, President of Automall Network. "This saves time
comparison shopping and makes negotiating much quicker and less
The public has become accustomed to Dealer Invoice Price Reports, which
Automall Network can also supply, however dealers don't typically sell
vehicles at their invoice price so that information is not as useful as
knowing what constitutes a good deal. Most car buyers understand that a
dealership is a business and it has to make a profit to survive. As
such, they don't mind paying a competitive price.
"What they don't want is that the dealership makes their entire month's
profit on their deal" claims Baliwalla. Take for example, Michael
Turner (name has been changed at buyer's request to avoid conflict at
their local dealership).
Turner had been looking for a new Toyota Camry. His wife knew someone at
their local Toyota dealer so they fully intended on buying it there.
Their contact at the dealership had quoted Turner a price claiming it
was "only $650 over their cost". Just to make sure, Turner consulted
with his local automobile association before making a final commitment.
The association directed him to Automall Network, who serves as their
member benefit. Automall advised Turner what a competitive market price
should be and that at the quoted price, the markup on the deal was
either $1100 over the dealer's invoice price (not $650) or, there was
an extra fee built in that he didn't know about. Upon bringing this
price discrepancy to the dealer's attention, Turner found out that
there was, in fact, an extra fee built in that he could "opt out of".
Unfortunately, this option was not brought to his attention during the
"The problem with buying a new car is that most dealerships won't give
you their best price until someone else has first" says Baliwalla.
"Then they will match it or slightly beat it just to get the deal while
you're in their dealership. Unfortunately, this means you are forced to
spend unnecessary time comparison shopping from one dealer to the next
and playing one against the other.
"It's the commission based mentality in the industry that creates a
negative experience" claims Baliwalla. "Most salespeople are
compensated based on how much profit there is in the deal".
Baliwalla believes that new car buyers would love nothing more than to
simply walk into their preferred dealership, speak to someone they feel
they can trust and that respects them, do a deal without high pressure
sales tactics, and all at a fair price.
"Our company really shouldn't need to exist" adds Baliwalla.
"Unfortunately, too many people drive away with an uneasy feeling of
whether or not they paid too much or if they really needed that
rustproofing package or extended warranty. That's why they look to us
Automall Network, started in 1999, is a full service auto broker that
helps new and used car buyers find the vehicle they want at the best
SOURCE Automall Network Inc.
For further information:
For media inquiries, Viraf Baliwalla can be reached at (866) 310-8701 ext. 303 or email@example.com.