ComFree survey shows Canadian homeowners fall out of love with their
homes after five years
TORONTO, Sept. 26, 2012 /CNW/ - We've all heard of people getting the
"seven year itch" when it comes to a monogamous relationship, but a new study commissioned by the ComFree network, the largest
commission free real estate network in Canada, reveals that we may have
a wandering eye when it comes to our homes as well. In fact, one in
four (28 per cent) homeowners report getting the urge to move about
every five years. Another 14 per cent get that itch at least once a
year and five per cent say the urge to move strikes them as often as
More than two thirds (69 per cent) of Canadians believe that a home says
a lot about a person and must reflect their personal style and image.
Women were more likely to hold this true than men (74 per cent versus
65 per cent); but the home isn't always where the heart is. Three in
ten Canadians (29 per cent) say a home is just something that provides
them with shelter.
"Canadians are in a love triangle," said Martin Rygiel, real estate
expert and manager, the ComFree network. "We should be in love with our
home, given the magnitude of the expense and how much time we spend
there. Yet many homeowners seem to have a timeline on the relationship
with their homes and begin to notice the chips in the paint or the fact
that the up-and-coming neighbourhood actually means a lack of services.
But while the process of buying and selling one's home may be more
reminiscent of a love story, an important financial decision such as
this should not be taken lightly."
Our reasons for moving on
While homeowners overwhelmingly said that merely wanting a change (50
per cent) was enough to facilitate a move in the past, there are a
number of other reasons that are prompting postal code changes:
Family size increase (marriage, kids etc.) - 42 per cent
Job relocation - 37 per cent, but much higher in Alberta - 53 per cent
Family size decrease (divorce, death, empty nest etc.) - 20 per cent
Retirement - 18 per cent
Came into more money - 14 per cent
Home was in need of renovations - 14 per cent
Nearly a third of Canadian homeowners (35 per cent) said that they love
their neighbourhood, but wish they could change their house. This is
particularly apparent for first time homebuyers (39 per cent). And a
similar percentage of the population (33 per cent) said they wish they
could change their house, but they love their neighbours.
While some homeowners will update their homes regularly, for those who
do not want to invest the time, energy and money into renovations,
moving may be the better option. Canadians who are unsure as to whether
or not they are ready for a move, can take a short quiz to help guide their decision. And for those who have already made the
decision to move, a step-by-step checklist is available, outlining important timelines and reminders to make the
"I saved over $20,000.00 by selling commission free," said Satu
Repo-Hendsbee from London, who sold her house through Commonsense
Network brokerage, part of the ComFree family. "This did not mean doing
it alone - they were with me every step of the way, from marketing my
home with the use of great photos to advising me on the closing
documents. The free legal advice was an outstanding feature of the
The ComFree network works with Canadians wishing to sell their home and
empowers them to sell without paying huge commission. When selling
through the ComFree network, the seller controls every aspect of the
process, can easily communicate with interested buyers, which saves
time and realizes great savings in commission.
"Homeowners acting on their urge to move every five years could be
getting themselves into turbulent waters financially, if they're not
careful," said Rygiel. "Over a span of sixty years, moving every five
years would equate to as much as $180,000 in money spent on
commissions. Savvy Canadians have recognized that a commission free
alternative can be like a personal finance life raft."
About the Research
The ComFree study was conducted by Harris/Decima from August 9 through
August 19, 2012 via teleVox, the company's national telephone omnibus
survey. A total of 2,006 Canadians were surveyed, of which 1,514 are
homeowners. A sample of this size has a margin of error of +/- 2.2 per
cent and 2.5 per cent respectively, 19 times out of 20.
About the ComFree Network
The ComFree network offers Canadian homeowners a professional, honest
and innovative service to assist them through the sale of their
property, so they can do it in a smart, effective and profitable way.
Since its initial launch in 1997, more than 120,000 homes have been sold
through The ComFree network, be it through its FSBO operations or,
since January 2012, through Commonsense Network brokerages in Ontario
and Alberta, saving Canadians $1.5 billion in commissions.
Today, ComFree.com lists more than 17,000 properties for sale, and the website receives more than 5 million visits monthly, making it
the second most visited real estate website in Canada. With offices in
Ontario, Quebec, Alberta, Manitoba and Saskatchewan, the ComFree
network employs more than 300 people across the country. The ComFree
network offers a free mobile app for both iPhone and Android devices, featuring auto-detection of homes
in the area and quick search functionality.
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SOURCE: ComFree Network
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