Worldwide Exclusive Only at Holt Renfrew
Legendary Design. Worldwide Exclusive. Limited Edition. $50. Charitable
TORONTO, Oct. 1, 2013 /CNW/ - Holt Renfrew has collaborated with
renowned British designer Sir Paul Smith on an exclusive collection of
mittens for Movember. Paul Smith created the limited edition mittens
uniquely for this partnership, which are available only in Canada and
only at Holt Renfrew. Every pair of limited edition Paul Smith mittens
purchased will help support the men's health programs run by Movember.
In Canada, Movember supports prostate cancer and male mental health
initiatives in the area of education, awareness, research and
The mittens will be available in two sizes and three designs inspired by
the iconic Paul Smith stripes. Purchases of the mittens will help Holt
Renfrew reach its goal of raising $100,000 for Movember.
"We're absolutely thrilled to collaborate with Paul Smith and Movember
on this special edition mitten collection," said Alexandra Weston, Holt
Renfrew's Director of Brand Strategy. "We partnered with Paul Smith to
create a product that was playful and practical, and that promotes
awareness for men's health. It makes an excellent gift for those
supporting the Movember cause, and also a wonderful holiday gift!"
"I'm famous for my stripes and so, it seemed like the perfect route to
go down in terms of the design for these great mittens. We hope that
you find them fun and cheerful and help to raise awareness and money
for Movember, a very worthy cause," said Sir Paul Smith.
"Things can get a little chilly during Movember in Canada and these
mitts are another great way to raise awareness," commented Pete
Bombaci, National Director, Movember Canada. "With $100,000 going back
to men's health programs in Canada, the funds raised as a result of
this awesome collaboration with Paul Smith and Holt Renfrew will help
to make a tangible difference to Movember's men's health initiatives
across the country."
The Paul Smith mittens may be reserved for purchase through holtrenfrew.com beginning Tuesday, October 8, 2013 and will be available at Holt Renfrew and hr2 stores on Tuesday, October 15.
About Holt Renfrew
Celebrating a 176-year heritage, Holt Renfrew is recognized worldwide
for an inspired shopping experience. Once a purveyor of fashion to Her
Majesty Queen Victoria, Holt Renfrew began in 1837 as a modest hat shop
in Quebec City and has become Canada's destination for luxury retail.
Holt Renfrew has 2,500 employees with nine stores across the country in
Vancouver, Calgary, Edmonton, Montreal, Quebec City, Ottawa and
Toronto. In early 2013, Holt Renfrew launched hr2, Canada's first
premium off-price concept, offering leading brands and on trend styles
at irresistible prices. For more information, please visit us at holtrenfrew.com
Holt Renfrew is part of Selfridges Group Limited. With extensive
know-how and experience in operating luxury fashion retail stores, the
Selfridges Group owns and operates leading heritage banners in key
markets around the world, including Brown Thomas in Ireland; de
Bijenkorf in The Netherlands; Holt Renfrew and Ogilvy in Canada and
Selfridges in the United Kingdom. Selfridges Group Limited is privately
held; W. Galen Weston is Chairman.
About Paul Smith
Paul Smith is Britain's foremost designer. He is renowned for his
creative spirit, which combines tradition and modernity. Famous for its
clothing and accessories collections, Paul Smith specializes in an
inventive use of traditional craftsmanship and cutting-edge design to
create beautifully made, desirable, modern pieces.
Paul Smith is a tastemaker - a leader of British and international
design trends. With an enthusiasm for eclectic cultural references and
idiosyncratic combinations of pattern and colour, applied with
understatement, Paul Smith expresses a truly contemporary aesthetic.
Movember aims to forever change the face of men's health through the
power of the moustache, by raising awareness and funds for prostate
cancer, testicular cancer and men's mental health initiatives. Funds
raised are directed to programs run directly by the Movember Foundation
and our men's health partners in each country. Together, the channels
work to ensure that Movember funds are supporting a broad range of
innovative, world-class programs in line with our strategic goals;
living with and beyond cancer, staying mentally healthy, living with
and beyond mental illness and men's health research. Since 2003, 3
million participants have raised over $446 M for the cause, with
official Movember campaigns taking place in 21 countries. For more
information please visit www.movember.com or @MovemberCA. Movember is a registered charity in Canada - BN 848215604 RR0001.
Image with caption: "Paul Smith mittens for Movember, available at Holt Renfrew, $50 (CNW Group/Holt Renfrew)". Image available at: http://photos.newswire.ca/images/download/20131001_C4911_PHOTO_EN_31420.jpg
SOURCE: Holt Renfrew
For further information:
Manager, Public Relations, Holt Renfrew
Coordinator, Public Relations, Holt Renfrew