TORONTO, Oct. 29, 2013 /CNW/ - Loki, considered one of the most
treacherous and mischievous characters in Norse mythology, is the
inspiration behind a new release in Highland Park's Valhalla
Like its predecessor Thor, Loki takes inspiration from the legendary
Nordic gods of old and continues to advance the groundbreaking
achievement that is The Valhalla Collection. While unquestionably
Highland Park, Loki mirrors its unpredictable, shape-shifting namesake
by teasing and tricking the senses. As with the trickster god of fire
himself, all is not as it seems: Loki seemingly changes shape at every
turn from the nose to the palate to the finish.
Bottled at 48.7% abv., this 15-year-old, limited edition single malt
comes housed in the same unique and award-winning wooden frame as Thor,
echoing the fearsome contours of a traditional Viking long ship. Loki
will be available Fall/Winter 2013 in the Canadian market.
"Thor was the first of its kind, a true quality malt built around an
individual's personality. This proved massively successful and Thor
sold out globally. Loki will continue to take Highland Park and The
Valhalla Collection into new territory, " said Gerry Tosh, Global
Marketing Manager, Highland Park. "While everyone will recognize the
definite Highland Park traits of this 15-year-old single malt, it will
be the unexpected and surprisingly smoky dynamics that will really
please palates and get people talking."
"In Canada, we continue to see strong growth in the whisky category and
a growing appreciation for premium Scotch," said Ivano Taranto, Market
Manager, Canada, The Edrington Group. "Through product and design
innovation, we continue to offer the market exciting and rare whiskies.
We are proud to offer Canadians the opportunity to access Loki. This
unique collector's piece is a must-have for those who love Highland
Nose: A spirited lift of dried bitter orange that quickly turns into lemon
peels. Cardamom notes trick then tease the nose, before an enticing hit
of gingerbread develops. With water, liquorice and aromatic smoke are
Palate: The true shape-shifting ability of Loki springs to life on the palate.
Its waxy texture is amplified by an intense smoke that doesn't appear
on the nose, shattering the light citrusy illusion of the aroma. All is
not what it seems. The smoke fades as liquorice and rich spiced apple
flavours come out to play. Lemon and grapefruit are consistent
throughout this elusive, yet intriguing character. With a touch of
water, lingering notes of melted dark chocolate over spent embers leave
a soft smoky impression.
Finish: As Loki departs, he leaves behind toasted cloves, hickory smoke and soft
vanilla. It is constantly changing, from appearance to finish. Loki is
an enigma and truly another whisky of the gods.
More details can be found at www.whiskyofthegods.com.
About Highland Park
Established in 1798 on Orkney, Highland Park is one of the most remote
Scotch whisky distilleries in the world. For over 200 years, the
distillery has combined time old tradition and the very best
craftsmanship to achieve perfection. Its range of 10, 12, 15, 18, 21,
25, 30 and 40 year old single malts is consistently acclaimed by
connoisseurs and experts. Highland Park has won a string of prestigious
awards across its portfolio, including category winner at the 2011
World Whisky Awards for its 25-year-old single malt and 'Best Whisky in
the World 2009' for its 21-year-old expression in the World Whisky
Awards, as well as four double gold awards in the San Francisco World
Spirits Competition 2009.
About The Edrington Group
The Edrington Group owns some of the leading Scotch whisky and rum
brands in the world, including The Macallan, Brugal, The Famous Grouse,
Cutty Sark and Highland Park. In addition to its core brands, Edrington
acquired Snow Leopard vodka in 2013.
Edrington directly controls its route to market in eight countries, and
operates the remainder through joint venture and third party
agreements. Over the past five years the company has increased the
international nature of its business through the acquisition of the
Brugal and Cutty Sark brands and sales and distribution companies in
Edrington is headquartered in Scotland and employs more than 2,000
people worldwide, with over 60 per cent employed overseas. Edrington is
owned by a charitable trust, The Robertson Trust, which donated £15.3
million to a variety of charitable causes last year.
About Beam Canada Inc.
As one of the world's leading premium spirits companies, Beam is
Crafting the Spirits that Stir the World. Consumers from all corners of
the globe call for the company's brands, including Jim Beam Bourbon,
Canadian Club Whisky, Sauza Tequila, Pinnacle Vodka, Courvoisier
Cognac, Maker's Mark Bourbon, Knob Creek Bourbon, Laphroaig Single Malt
Scotch Whisky, Teachers Scotch Whisky, Kilbeggan Irish Whiskey, Cruzan
Rum, Banff Ice vodka, Alberta Premium Canadian Whisky and Skinnygirl
Cocktails. Distribution partnerships in Canada include: The Macallan
and Highland Park Single Malt Scotches, The Famous Grouse, Brugal Rum
and Bols Liqueurs.
Image with caption: "Highland Park Loki bottle (CNW Group/BEAM Global Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20131029_C6680_PHOTO_EN_32477.jpg
Image with caption: "Highland Park Loki (CNW Group/BEAM Global Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20131029_C6680_PHOTO_EN_32653.jpg
SOURCE: BEAM Global Canada Inc.
For further information:
Matt Juniper / Michelle Saba
905.949.8255 ext. 225/242