HGTV Canada is the hottest address on-air and online

The #1 Lifestyle Specialty Channel For Women 25-54 in Canada*
Introduces A Vibrant New On-Air Look

HGTV.ca Launches Brand-New Site With Exclusive Content

To learn more and see the new look visit:
http://www.multivu.com/players/English/56854-hgtv-canada

TORONTO, July 23, 2012 /CNW/ - HGTV Canada is the hottest address for the most compelling and entertaining stories about the connections people have with the places they call home. This morning the channel unveiled a fresh new on-air look that reflects the channel's continued position as a favourite entertainment destination. HGTV.ca is also making a splash with a brand-new website, including completely original photo galleries, individual, full-feature pages for each show on HGTV, an impressive video streaming experience and the all-new Find A Pro section, all of which offer exciting sponsorship opportunities.

On the heels of a successful spring season where HGTV enjoyed a 10% increase year-over-year**, it's an optimal time to launch a new look to further expand the channel's appeal. With its roster of programming that features more character-driven content, HGTV Canada remains fresh and appealing to both loyal and new viewers alike. The new look reinforces these efforts by presenting a dynamic and vibrant look with all-new graphics, a bold new colour palette and fonts, and stylized treatments that encompass all visual elements from series promos to the sleek new logo, as well as the upbeat new music track.

"The new on-air package appeals to more viewers and gives HGTV Canada a modern and confident look" said Muriel Solomon, Senior Director, Specialty Marketing, Shaw Media. "The brand refresh not only reflects the wider breadth of programming on HGTV, but also emphasizes its position as a top entertainment channel."

Boasting a compelling new experience for users, the redesigned HGTV.ca simplifies usability and has upgraded and introduced sections where user demand is high. Fans will love the all-new photos section that includes never-before-seen images, a dynamic full-screen video streaming experience, more thorough search capabilities and added social media sharing via Facebook, Twitter, and Pinterest. HGTV.ca now features the Find A Pro section, powered by casaGURU, which allows users to find screened home professionals in their area to help with their own home improvement projects.

"HGTV.ca is an established online destination for home inspiration, and our redesigned site, complete with upgraded functionality and content, will ensure users keep coming back for more" said Paul Burns, Vice President, Digital, Shaw Media.

The new site allows for appealing sponsorship opportunities from the Homepage to the popular blog, in the updated and impressive video centre and for every show on HGTV Canada. The elements available for sponsorship include clickable sponsor logos and ribbons in the header, roadblock leaderboard and big box ads, advertorial brick and in-body features, window shades, wallpaper and custom content integration such as sponsored photo galleries.

HGTV Canada's on-air look was designed by Shaw Media's Marketing Team in association with Tendril Design + Animation Inc. HGTV.ca's new site was designed and built entirely in-house by Shaw Media's Digital Team.

To see the new look visit www.hgtv.ca and join the conversation on Facebook and Twitter.

*Source:  BBM Canada, PPM Data (May 28 - July 1, 2012) / Total Canada W25-54 AMA (000)
**Source: BBM Canada, PPM Data (1/3/2011- 5/29/2011, 1/2/2012 - 5/27/2012) / Total Canada A25-54 AMA (000)

HGTV Canada is a Shaw Media Network

About Shaw Communications Inc.

Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.

Video with caption: "Video: HGTV.ca introduces a brand new site". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120723_C9540_VIDEO_EN_16350.mp4&posterurl=http://photos.newswire.ca/images/20120723_C9540_PHOTO_EN_16350.jpg&clientName=HGTV%20%2D%20Home%20%26%20Garden%20Television&caption=Video%3A%20HGTV%2Eca%20introduces%20a%20brand%20new%20site&title=HGTV%2Eca%20introduces%20a%20brand%20new%20site&headline=HGTV%20Canada%20is%20the%20hottest%20address%20on%2Dair%20and%20online

SOURCE: HGTV - Home

For further information:

For media inquiries, please contact: 

Sarah Stevens
Publicist, HGTV Canada
416.324.7471
sarah.stevens@shawmedia.ca   

Jaclyn Atwood-Powell
Publicity Manager, Lifestyle Channels
416.966.7293
jaclyn.atwood@shawmedia.ca

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HGTV - Home & Garden Television

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