Helixia®Clinically-proven cough and cold remedies suitable for children and those who cannot tolerate common over-the-counter products

MONTREAL, Dec. 3, 2013 /CNW Telbec/ - When cold and flu season strikes, many Canadians are looking for products to relieve symptoms that include a cough, runny nose and sinus congestion. But, for many of them, especially those who take medication, toddlers and people who cannot tolerate certain over-the-counter products, the options may be very limited. It is with these portions of the population in mind that Pendopharm, introduced the Helixia® line of products to the Canadian market. These over-the-counter remedies use naturally-sourced medicinal ingredients that have been clinically proven to relieve the symptoms of coughs and colds.

Today, millions of Canadians are currently taking medications to treat a variety of health problems. However, over-the-counter medications used to relieve the symptoms of colds and sinusitis are not recommended for or are often difficult to tolerate by many Canadians, one of the reasons being that these products contain dextromethorphan (DM) or pseudoephedrine. These ingredients, which are listed in the composition of the 50 most popular over-the-counter cold remedies, can cause adverse reactions and drug interactions when taken with other medications. As for children under the age of six, it is not recommended to administer medications that contain these ingredients.

"The effectiveness of the Helixia® product line has been clinically-proven and is based upon naturally-sourced medicinal ingredients," explains Élise Vézina, vice‐president of Pendopharm. "As such, Helixia® Cough represents an alternative for children under the age of six, as well as for those whose medication might limit the possibilities for treating cold and cough symptoms."

Health professionals are equally excited about Helixia®'s arrival. "This line of products answers a real need presented by both the population as well as health and wellness professionals," says Margaret Wallis-Duffy, wellness expert and founder of the Wallis for Wellness multi-disciplinary clinic. "We are being supplied with scientific studies that support the effectiveness of these products so that we can then confidently recommend them to our clients and patients."

The arrival of Helixia® on the market is also welcomed by those with young children, who had, up until now, very few options at their disposal to help alleviate their toddlers' symptoms. "As parents, we want to do everything to provide our children with some relief when they are sick. I am pleased that our needs have finally been taken into account," explains Wallis-Duffy, also a mother of two. To learn more about how to help children fight colds and flus, view Wallis-Duffy's effective tips here.

Helixia® Cough contains Hedera Helix L, an extract of dried ivy leaves while Helixia® Sinus contains eucalyptol, an eucalyptus oil extract. These two medicinal ingredients have been successfully used in Europe for over 20 years.

The Helixia® range of products includes Helixia® Cough, a cough syrup that tastes like honey, which is available in both child and adult formulas. Adults can also opt for convenient single-dose sachets. Helixia® Sinus comes in 100 mg mini-mint sized capsules for children between the ages of 6-12 years, and in 200 mg capsules for adults and adolescents that are 12 years old and over.

The full range of Helixia® Cough and Helixia® Sinus products is free from sucrose*, gluten, dyes and alcohol.

Helixia® products are available in most pharmacies across Canada. www.helixia.com.

Helixia is a registered trademark of Pharmascience Inc.

May not be suitable for everyone. Always advise the patient to read the label and follow the instructions.
* Contains sorbitol as a sugar substitute.

About Pendopharm
Pendopharm, a division of the Quebec company Pharmascience, is a rapidly growing independent pharmaceutical company whose commercial activities are concentrated upon a portfolio of specialty prescription products as well as a wide and established range of over‐the‐counter and behind‐the‐counter products. Its experienced team of professionals is steadfastly dedicated to supporting the medical community, its partners and the patients.  Pendopharm is a division of Pharmascience Inc., a Canadian business. For more information, please visit www.pendopharm.com.

Image with caption: "Helixia: a complete line of clinically-proven cough and cold remedies suitable for children and those who cannot tolerate common over-the-counter products. (CNW Group/Pendopharm)". Image available at: http://photos.newswire.ca/images/download/20131203_C6982_PHOTO_EN_34236.jpg

SOURCE: Pendopharm

For further information:

Media information interview requests: 
514 486-4760 • annbois@tendancescommunication.com
Images: http://tendancescommunication.com/Helixia_images.zip


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