Healthier Choices Are Within Reach!

Improved look of PC® Blue Menu® line of products offers easy-to-read nutrition symbols, with further guidance provided by new Blue Menu Panel

BRAMPTON, ON, Feb. 14, 2012 /CNW/ - (TSX: L) - A huge step towards eating better is shopping better and PC® Blue Menu® products - now with more than 400 products, including 100+ new or reformulated and improved items that deliver even better nutritional value and taste - are helping Canadians do just that.

Launched in 2005, the nutritional attributes of PC® Blue Menu® products are based on the advice of health experts, nutrition research, Canada's Food Guide suggestions and the changing dietary requirements of Canadian customers. This year, it's even easier to make healthier choices thanks to new packaging graphics that include plus (+) and minus (-) symbols to indicate the nutritional attributes of each PC® Blue Menu® product.

New this year is the Blue Menupanel of specialists. Customers can access health and lifestyle tips and tools through the panel, here to help them make informed health-related decisions when it comes to fat reduction, omega-3, sodium reduction, fibre, sugar and more.

"Everyone has different needs and schedules, but living a healthy lifestyle doesn't have to mean fad diets, living at the gym or giving up your favourite foods," says Tina Stewart, Dietitian, Loblaw Companies Limited. "Along with our great range of products and knowledgeable panel, it's never been simpler - or more convenient - to ensure great-tasting meals for your family at great prices."

Products and helpful nutrition hints provided by the Blue Menu panel which includes chefs, dietitians, a doctor and busy mommy bloggers are featured in the upcoming President's Choice® Insider's Report®, which Canadians can access in select Loblaw banner stores starting February 23rd or online at www.pc.ca/bluemenu.

Customers can find great resources in-store as well, such as helpful pharmacists and dietitians, a fantastic selection of fresh food and a comprehensive Natural Value™ section to meet the needs of many Canadians' dietary restrictions and preferences.

To get started on the path to healthier choices, fill up your grocery cart with the following new PC® Blue Menu® products, now available in Loblaw banner stores across Canada.

Need more Omega-3? We make it easy!

  • New! PC® Blue Menu® Omega-3 Peanut Butter
  • PC® Blue MenuFat-Free Finesse0%MF Yogurt enriched with MEG-3®*
  • PC® Blue MenuWild Keta Salmon Cakes

Fibre doesn't have to be so boring.

  • PC® Blue MenuFibre First Multi-Bran Cereal
  • PC® Blue MenuPC Thins Multigrain Bagels

Want the flavour, but not all the fat?

  • Must try! PC® Blue Menu Korean Chicken Breast
  • Must try! PC® Blue Menu® Greek Yogurt Smoothie Bars
  • New! PC® Blue Menu Italian Lasagna

Looking to shake off some of that salt habit?

  • PC® Blue MenuNo Salt Added Wild Pacific Sockeye Salmon
  • PC® Blue Menu Baby Dill Pickles with Garlic**

Cutting back on sugar? Quench your thirst with one of these options with no sugar added

  • New! PC® Blue MenuPineapple Juice Beverage***
  • New! PC® OrganicsJuice and Water Blend Beverages****

Visit pc.ca to see the newest recipes featuring President's Choice® brand ingredients as well as step-by-step videos on how to create simple, delicious, and healthy recipes for the whole family. And while shopping at a local Loblaw banner store, be sure to pick up your copy of the President's Choice® Insider's Report®.

President's Choice® brand products are available at Loblaws®, Loblaw Great Food™, Zehrs®, Zehrs Great Food™, Fortinos®, Real Canadian Superstore®, nofrills®, valumart®, Your Independent Grocer, Atlantic Superstore®, Dominion® (in Newfoundland and Labrador), SaveEasy®, ProvigoMD, MaxiMD, Maxi&CieMD, Extra Foods® and more. Product pricing and availability may vary by banner and region. For more information, visit pc.ca.

* MEG-3® is a purified fish oil containing Omega-3 EPA/DHA fatty acids that has no taste or smell. Be sure to look for the logo on PC® Blue Menupackages
** Contains 110 mg of sodium/pickle - 50% less sodium than PC® Baby Dill Pickles with garlic
*** Contains 40% less sugar than PC® 100% Pure Pineapple Juice
**** Contains 40% less sugar than PC® OrganicsToddlers Apple Juice from Concentrate

About Loblaw Companies Limited TSX: L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 136,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.

Product samples, regional versions of the President's Choice® Insider's Report® and high-resolution images are available.

Image with caption: "Healthier Choices Are Within Reach! (CNW Group/Loblaw Companies Limited)". Image available at: http://photos.newswire.ca/images/download/20120214_C3939_PHOTO_EN_10064.jpg

SOURCE Loblaw Companies Limited

For further information:

For further information or to arrange an interview please contact:

Loblaw Companies Limited
905-459-2500
pr@Loblaw.ca

Hill+Knowlton Strategies
Michelle Dias
416-413-4635 / michelle.dias@hkstrategies.ca

Miriam Sherkey
416-413-4732 / miriam.sherkey@hkstrategies.ca


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