TORONTO, Nov. 21, 2013 /CNW/ - Hailey Laycraft, Calgary, is the 2013
winner of the $1,000 Susan Francis Prize in Public Relations, awarded
annually to a public relations student in his/her final year of a
public relations/communications program at Mount Royal University,
University of Calgary or SAIT Polytechnic.
The Prize was established by the Francis family and Canadian Public
Relations Society (Calgary) to honour the memory of the late Susan
Francis, APR, who dedicated her life and career to implementing
communications programs for causes about which she was passionate.
With a focus on communications planning, candidates submit a project
proposal that would make the world a better place and reflect issues
such as gender equality, the environment, political action, and crisis
Laycraft is a fourth year student at Mount Royal University in the
Bachelor of Public Relations program. She submitted a communications
plan focused on the Because I Am A Girl Campaign (BGC) that proposed
the implementation of a run and walk event. BGC raises awareness about
gender equality and rights empowering girls around the globe to change
the world for everyone around them.
From 2011-2013, Laycraft has been a Dean's Honour Student and in 2012
she was the recipient of the CPRS (Calgary) Legacy Scholarship.
"Hailey's commitment to the professional practice of public relations is
clear both inside and outside the classroom," said Jeremy Berry, APR,
Associate Professor, Public Relations at Mount Royal University. "She
also finds time to volunteer extensively in the community - a
commitment that reflects the essence of Susan Francis' passion for
In addition to her studies Laycraft recently completed a co-op placement
at Nexen Energy ULC in the health, safety and environment social
department focusing on the Responsibility Care® initiative where she
wrote a communications plan related to sustainability for the business
unit and developed a standard for community investment initiatives.
She has also served as a communication advisor for Keith Chevrolet Buick
GMC where she monitored stakeholder relations through surveys to track
customer satisfaction and created web content that increased user
The Canadian Public Relations Society (CPRS) is a uniquely Canadian
association of public relations professionals. For over 50 years, CPRS
Calgary has had some of the most talented communications professionals
in Canada's energy capital in its membership.
The Susan Francis Prize in Public Relations is managed by the
Communications + Public Relations Foundation. The Foundation promotes
the advancement of communications and public relations as vital
functions in society, is dedicated to the public interest, and is
committed to increasing public knowledge and awareness of the role of
communications and public relations in daily life. The Foundation
accepts individual and corporate contributions towards research and
educational initiatives nationwide.
For more information about the Foundation and its public relations
educational initiatives, contact Barbara Sheffield, Executive Director,
Communications + Public Relations Foundation, Suite 1515, 73 Widdicombe
Hill Blvd., Toronto, Ontario, M9R 4B3, or phone 416 242-6146, or e-mail
SOURCE: Communications + Public Relations Foundation
For further information:
Janice Robertson, President, CPRS (Calgary)
Barbara Sheffield, APR, FCPRS, Executive Director
Communications + Public Relations Foundation