Iconic Dutch lager to spotlight independent filmmaking as part of
TORONTO, Jan. 16, 2012 /CNW/ - Today, Grolsch was named the official
beer sponsor of TIFF, an international leader in film culture and
producer of the world-renowned Toronto International Film Festival.
The partnership provides a platform to introduce Grolsch Film Works in
Canada - a new, innovative program designed to support emerging
filmmaking talent and bring indie cinema to a wider audience.
Since its inception in 1615, Grolsch has been driven by an independent
spirit. From the iconic swing top bottle, to instigating a double-hop
brewing process that results in a beer with a bolder, more interesting
flavour, Grolsch has long been a champion of creativity and independent
"TIFF's exceptional reputation for spotlighting and supporting new and
emerging filmmaking talent made it the perfect partner for Grolsch to
bring its global commitment to indie cinema to life in Canada," said
Stewart Cowan, General Manager of Grolsch in Canada.
As part of the partnership, Grolsch will serve as presenting sponsor of
TIFF's Discovery Programme, showcasing captivating work from
up-and-coming filmmakers from around the world during the Toronto
International Film Festival.
"We are delighted to have Grolsch on board as the official beer of
TIFF," said Piers Handling, Director and Chief Executive Officer, TIFF.
"We look forward to working together to champion the work of budding
filmmakers from around the world. Raise a glass to Grolsch!"
About Grolsch Film Works
Grolsch Film Works is a global initiative with the purpose of
representing the true spirit, inspiration and talent behind the
emergent independent film industry. Its goal is to promote and
cultivate up-and-coming filmmakers, actors, directors and the genius
that goes into making inspiring indie movies through funding projects
and showcasing their work worldwide.
The program's premier project is developing a unique, experimental
feature film entitled The Fourth Dimension in collaboration with VICE
Films. The film will weave together three original 30-minute shorts by
international, award-winning film directors Harmony Korine (credits
include Kids, Gummo and Mister Lonely), Alexsei Fedorchenko (credits include Silent Souls) and Jan Kwiecinski (credits include Incident).
In addition to TIFF, Grolsch Films Works sponsors the San Francisco
International Film Festival and the Brooklyn Film Festival in the
United States, Future Shorts and the Beat Film Festival in Russia,
Shorts Up in Romania and Mlodzi i Film in Poland.
For more information visit www.grolschfilmworks.com
Grolsch is a super-premium, heritage beer brand that has been brewed in
the Netherlands for almost 400 years. Its bold flavour profile and
unique swing top bottle have made it a favourite amongst consumers
seeking an approachable, interesting beer brand.
Outside of Canada, important international markets for Grolsch include
the United States, South Africa, the United Kingdom, France, Germany,
Sweden, Poland, Romania, Russia, Australia, New Zealand and South
Image with caption: "Iconic Dutch lager, Grolsch, has been named the official beer sponsor of TIFF, producer of the world-renowned Toronto International Film Festival. (CNW Group/Grolsch)". Image available at: http://photos.newswire.ca/images/download/20120116_C4211_PHOTO_EN_8935.jpg
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