MISSISSAUGA, ON, June 3, 2014 /CNW/ - The Second Cup Ltd. announced
today that they will launch the new Second Cup® single-serve coffee in
RealCup™ capsules in grocery stores and Second Cup® cafés across Canada
in early August.
The line is compatible with Keurig® K-Cup®* brewing systems and will
include Paradiso® medium and Paradiso® dark roast coffees which are
both multi-region, 100% Rainforest Alliance Certified™ coffees.
Paradiso® medium roast coffee is Second Cup's signature blend, medium
bodied and fruity with a hint of sweetness. Paradiso® dark roast coffee
is a deep and rich blend, with a smoky flavour and hint of cocoa.
"At Second Cup, our commitment to quality means delivering the best
coffees the world has to offer," says Alix Box, Second Cup President
and Chief Executive Officer. "With the launch of Second Cup® coffee in
RealCup™ single-serve capsules, we are proud to offer Canadians more
ways to enjoy our high quality coffee in the comfort of their homes."
Today's announcement also reflects an expansion of Second Cup's
partnership with Kraft Canada Inc. Kraft Canada has been working to
help make Second Cup® products available for consumers to enjoy at home
by selling them in the grocery retail channel. Initially, the
partnership included, TASSIMO T DISCs, Paradiso®, Paradiso® dark, Caffè
Latte, Espresso Forte coffee brands and most recently Caramelo. It has since evolved to include three whole bean (Paradiso®, Cuzco® and
Espresso Forte coffees) and three roast and ground coffees (Paradiso®,
Colombian Supremo Dark and Caramelo coffees), and now two RealCup™
capsules (Paradiso® and Paradiso® dark roast coffees). This
single-serve product launch signals further growth in the home brewing
industry by one of Canada's leading coffee industry players.
*SECOND CUP® AND REALCUP™ BRANDS AND MOTHER PARKER'S TEA & COFFEE INC.,
THE SECOND CUP LTD., KRAFT CANADA INC. AND KRAFT FOODS GROUP, INC. HAVE
NO AFFILIATION WITH KEURIG GREEN MOUNTAIN INC. OR K-CUP®. KEURIG® and
K-CUP® are registered trademarks of KEURIG GREEN MOUNTAIN INC.
ABOUT SECOND CUP
Founded in 1975, Second Cup is a Canadian specialty coffee retailer
operating more than 350 cafés across the country. All of our
approximately 4,000 Second Cup baristas are trained coffee experts who
handcraft about 1,000,000 coffee and tea beverages every week, and are
committed to ensuring "There's a little love in every cup®." For more information, please visit www.secondcup.com or find us on Facebook and Twitter.
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest
consumer packaged food and beverage companies, with annual revenues of
more than $18 billion. With the spirit of a startup and the soul of a
powerhouse, Kraft has an unrivaled portfolio of products in the
beverages, cheese, refrigerated meals and grocery categories. The
company's iconic brands include Kraft, Capri Sun, JELL-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft's 22,500 employees in the U.S. and Canada have a passion for
making the foods and beverages people love. Kraft is a member of the
Standard & Poor's 500 and the NASDAQ-100 indices. For more
information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.
ABOUT REALCUP™ BRAND SINGLE-SERVE CAPSULES
RealCup™ capsules are designed for use with K-Cup® compatible
single-serve brewers. RealCup™ single-serve capsules are manufactured
for Mother Parkers Tea & Coffee, one of the largest coffee and tea
manufacturers in North America. The company combines state-of-the-art
technology and new product innovation with more than 100 years of
quality and service excellence to deliver an exceptional beverage
experience in mainstream and specialty coffee, tea, and complementary
beverages. A leader in the independent single-serve beverage industry,
RealCup™ brand strives to bring sustainability, choice, value and
quality to the consumer, both through their partner brands and through
flexible licensing agreements.
SOURCE: The Second Cup Ltd.
For further information:
416.366.7735 x 259