'Raise a Glass to your Dad'
AMSTERDAM, June 7, 2012 /CNW/ - Some of the world's most famous whisky
makers, Johnnie Walker, Bushmills, J&B and Talisker, have harnessed the creative talents of up-and-coming independent film
makers around the globe to help inspire people to 'raise a glass' to
their dads this Father's Day.
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The whisky makers partnered with MOFILM, a global network of more than
45,000 film makers, to seek short films that pay tribute to fathers in
a campaign called 'Raise a glass to your dad'.
MOFILM challenged 20 film makers to create a short piece that told the
story of their relationship with their father and how whisky plays a
part in that.
Traditionally, consumers spend more on Mother's Day than Father's Day
and the campaign aims to redress the balance.
The winner, New Yorker Jody Lauren Miller, was flown to Palm Springs to
celebrate her win in style at the Coachella Music Festival. Her film,
entitled 'Victor' - which featured her father and his fondness for
Johnnie Walker - was described by the judging panel as "quite simply
Jody was presented with a $5,000 cash prize and a separate gift of a
personally engraved bottle of Johnnie Walker Blue Label.
In a close second place was the Swedish team of Daniel, Fredrik & Henrik
Lundh. Their entry - 'The Man with the Nose' - told the tongue-in-cheek
story of their dad's character and his amazing sense of smell that
leads him to Talisker whisky.
In third place was Will Shipley of the US with 'Like Father Like
Daughter' which celebrated Bushmills Irish Whiskey.
In fourth was 'You Know Him' by Canadian film maker Lloyd Choi, linked
to J&B Whiskey, and in fifth place was 'Sleepless Nights' by John
Waters from the UK, which also linked to Bushmills Irish Whiskey.
Andrew Fell, Global Customer Marketing Director, Diageo Global Whiskies
Category, said: "We believe film is an incredibly powerful medium to
capture the feelings that people have for their fathers, a feeling that
is often hard for them to express. The winning entries were all
touching, amusing, provocative and innovative and perfectly illustrated
the love and respect due to fathers."
The JOHNNIE WALKER, BUSHMILLS, J&B and TALISKER words are Trade Marks.
For further information:
Leanne Scott, Smarts