The 55th Annual GRAMMY Awards® Air Sunday, February 10 - 8pm ET/PT on Global
The GRAMMY Awards®: ET Canada Live Pre-Show Returns with the Hottest Red Carpet Coverage Beginning at 7pm
Plus, "GRAMMY®s Must Go On: A Death in the Family" Special airing Saturday, February 9 - 9pm ET/PT
For photography and press kit materials, please visit: www.shawmediatv.ca
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TORONTO, Feb. 6, 2013 /CNW/ - Chock-full of electrifying performances,
high-octane glamour, and buzzworthy moments, the prestigious awards
show, the 55th Annual GRAMMY Awards®, will be broadcast live on Global on Sunday, February 10 - 8pm ET/PT.
Pitch-perfect NCIS: Los Angeles star and GRAMMY winner, LL Cool J returns as host of the ceremony which will see some of the world's
biggest music acts take the stage. Pop royalty Taylor Swift, Rihanna, Kelly Clarkson, Justin Timberlake, Maroon 5 and Carrie Underwood will get the crowd on their feet as indie rockers Mumford and Sons, Fun, The Lumineers, Jack White and The Black Keys pump up the volume. Viewers are in for a smooth ride as R&B singers Frank Ocean and Alicia Keys perform. Country crooners Dierks Bentley and Miranda Lambert will take the stage together for a special performance; and pop
phenomenon Ed Sheeran and music legend Elton John will be teaming up for a duet for the first time! Plus, pop princess Rihanna, soulful R&B star Bruno Mars and rock icon Sting will join together for a crowd-pumping performance.
"History shows that nothing is off-limits at the GRAMMYs. Gather music's hottest acts in one room,
and the result is explosive performances, candid celebrity
interactions, and head turning style," said Barb Williams, SVP, Content, Shaw Media. "Plus, viewers get an all-access pass to the red carpet with ET Canada's live pre-show. From the first arrival to the final speech, Global is the one-stop
destination for the GRAMMYs."
The star-studded night kicks off in style at 7pm ET/PT with the one-hour live special The GRAMMY Awards: ET Canada Live (#ETCGRAMMYs). With 10 cameras covering every inch of the carpet, and ET Canada personalities Rick Campanelli (@RCampanelliETC), Roz Weston (@RozWeston), and Natasha Gargiulo (@NatashaGargiulo) catching the stars before they enter the Staples Center, viewers at
home will get an unparalleled and unrestricted look at their favourite
stars. With the return of ET Canada's Twitter tracker, interactive polls and 'Shoe Cam,' and the debut of
the GRAMMY Fashion Face-off - which allows fans to vote for their favourite looks online with
results on-screen moments later - fans too can raise their voices and
see their names in lights! Plus, ET Canada is partnering with GetGlue to allow viewers to "check-in" to the live
pre-show. For further info, visit etcanada.com/grammys.
The GRAMMY action doesn't stop there. Global will be giving viewers an
intimate look at the making of last year's show with "GRAMMYs Must Go On: A Death in the Family" airing Saturday, February 9 - 9pm ET/PT. Featuring never-before-seen celebrity interviews and conversations
about Whitney Houston's passing and an inside look at the organizers'
deliberations mere hours before the show, including their decision to
have Bruce Springsteen join Paul McCartney on stage, "A Death in the Family" will provide viewers with unprecedented backstage access to the
pivotal hours leading up to an unforgettable and emotional show that
touched viewers around the world.
Returning sponsors L'Oréal Paris and Nissan will be joined by new
sponsor, PepsiCo, who is unveiling an exclusively-Canadian commercial
starring Canadian comedy legend Martin Short for their Lay's brand. The
TV spot will unveil a very exciting and interactive contest for Lay's
potato chip lovers in 2013. For the sixth consecutive year, L'Oréal
Paris returns as the official beauty sponsor of The GRAMMY Awards: ET Canada Live, joined this year by Skinny Cow. In conjunction with their sponsorship,
Skinny Cow is driving brand awareness of the NEW Skinny Cow Chocolate
line by giving consumers an opportunity to share celebrity news from
the GRAMMYs' red carpet and drive conversation among Skinny Cow fans. A
:30 second contest spot is airing across the Shaw family of networks
driving viewers to enter for their chance to be the Behind the Scenes
GRAMMYs' red carpet guest blogger.
For a recap of all the GRAMMY Awards highlights viewers can tune into ET Canada Monday, February 11 at 7:30pm ET/PT, following Entertainment Tonight at 7pm ET/PT on Global.
The 55th Annual GRAMMY Awards are produced by AEG Ehrlich Ventures for
The Recording Academy. Ken Ehrlich is executive producer, Louis J.
Horvitz is director, and David Wild and Ken Ehrlich are the writers.
Global Television is a Shaw Media network.
About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and media
company, providing consumers with broadband cable television,
High-Speed Internet, Home Phone, telecommunications services (through
Shaw Business), satellite direct-to-home services (through Shaw Direct)
and engaging programming content (through Shaw Media). Shaw serves
3.4 million customers, through a reliable and extensive fibre network.
Shaw Media operates one of the largest conventional television networks
in Canada, Global Television, and 19 specialty networks including HGTV
Canada, Food Network Canada, History Television and Showcase. Shaw is
traded on the Toronto and New York stock exchanges and is included in
the S&P/TSX 60 Index (TSX: SJR.B) (NYSE: SJR). For more information
about Shaw, please visit www.shaw.ca.
SOURCE: Global Television
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