Munich's second biggest private brewery to be opened in September
MUNICH, Feb. 26, 2013 /CNW/ - 300 years had to pass before someone again
took the chance to create a larger brewery in Munich: The garage
start-up Giesinger Bräu will move to its new premises in fall 2013 and
become the second biggest private brewery in Bavaria's capital.
Germany and especially Munich, as the site of the famous Oktoberfest,
are recognized for their deliciously tasting beers - probably some of
the best the world has to offer. Giesinger Bräu produces beer that is
indeed a tad unusual - focusing on traditional craft production, all
brews are unfiltered, some requiring a strong drinking ability. Thanks
to the new location, Giesinger can offer even more of its tasty
beverages. Due to increased demand, the Munich beer factory will raise
its capacity to up to 5,000 hectoliters per annum (first expansion
stage) in the new premises.
So far, Giesinger Bräu is only available in Germany. But possibly at the
end of the year, chances are good that the brewery will be exporting
its beer. Owner Steffen Marx raises his hat to the North American
brewing culture's insatiable interest in microbreweries and craft
beers: "We would be thrilled to offer consumers an additonal option for
a real beer treat some day."
Giesinger Bräu wants to revive the classic Bavarian way of brewing. The
natural ingredients are preserved in the production process, which
explains Giesinger beers' unique taste. Going even further than the
German Reinheitsgebot (German Beer Purity Law), this traditional production helps to keep its
beer natural and guarantee its high quality.
It all started in a small garage - founder Steffen Marx and his
colleagues produced only a fraction of what is possible for them today.
Since its formal inception in 2008, the brew from the former Munich
blue-collar district Giesing was able to continuously raise its annual
beer production of approximately 200 hectoliters. Recently, they were
voted "Munich Newcomer of the year". Marx explains their success: "We
do emphasize traditional production, but we don't fear creativity and
show courage in also offering polarizing beers, for example
'Sternhagel', the mother of all Starkbier (strong German beer containing a high amount of original wort)."
Steffen Marx, a beer enthusiast himself, states: "Gourmets will love
this alcoholic beverage. In Munich, we are a meeting point for beer
fans from all over the world - whenever you're in town, come by for a
chat on the finest beverage in the world or attend a brewing class."
About Giesinger Bräu As Munich's second biggest private brewery, Giesinger Bräu wants to
simultaneously revive and enhance the beer and brewing culture in
Bavaria's capital. As such, it focuses on traditional, hand-made
production of genuine Munich beer specialties. The beers' natural
ingredients are preserved, creating a special and fresh taste.
SOURCE: Giesinger Brau
For further information:
Contacts Giesinger Bräu
Giesinger Biermanufaktur & Spezialitätenbraugesellschaft mbH
Steffen Marx, Tel. +49(0)89-6511-4911, Fax +49(0)89-6511-5091
E-Mail: firstname.lastname@example.org, Web: http://www.giesinger-braeu.de
Bastian Schink, Tel. +49(0)89-5506-7775, Fax +49(0)89-5506-7790
E-Mail: email@example.com, Web: http://www.weissenbach-pr.de