PARIS, Oct. 2, 2013 /CNW/ - G.H.MUMM House of Champagne unveiled its latest creation - The G.H.MUMM Sabre by Ross Lovegrove - an exceptional contemporary interpretation of
one of the great rituals of Champagne by internationally acclaimed
Designer Ross Lovegrove.
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Yesterday, within the heart of the prestigious Opéra Garnier restaurant
in Paris, whose colors are so quintessentially G.H.MUMM, the House of
Champagne revealed its latest collaboration, in an impressive
scenographic setting also produced by Ross Lovegrove.
The Champagne Sabrage is one of the proud traditions in Champagne and a
genuine culture that G.H.MUMM is reviving in a playful and contemporary
way, by inviting designers to deliver their own interpretation of the
Having previously worked and revealed the first Sabre collaboration with
French designer Patrick Jouin two years ago, G.H.MUMM pursues its
unique collection of "Sabre" and chose Ross Lovegrove for his
visionary, innovative and sensitive approach. The designer came up with
a timeless object that inspires touch and sensuality. A true piece of
art, which is shaped by the gesture itself.
"I was totally seduced by the gesture and experience of Sabrage, which
inspired me to create a piece with a flowing, seamless shape which
suggests restraint and a moment of revelation," explained Ross Lovegrove.
Designed for left- and right-handed use, the G.H.MUMMSabre offers the
ultimate balance of weight and mass, and its shape suggests restraint
and then a moment of revelation.
Charles de Belenet, International Marketing Director at Martell Mumm
Perrier-Jouët, explains: "The G.H.MUMMSabre is a true contemporary piece of art, which combines
both the world of a historic champagne house, always at the cutting
edge of technological progress and the world of a designer, recognized
as a leader of the 21st century anesthetic expression."
The G.H.MUMM Sabre comes in a limited edition sculptural case - the
Deluxe Case by G.H.MUMM - which encloses a magnum of the legendary
Cordon Rouge in an organic form creating a feast for the eyes.
Personally signed by Ross Lovegrove, the Deluxe Case by G.H.MUMM will be
available in selective outlets in G.H.MUMM main international
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DISCOVER THE G.H.MUMM SABRE ONTO G.H.MUMMSOCIAL NETWORKS:
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Stéphanie Mingam - firstname.lastname@example.org, +33(0)3-26-49-69-77