Get the ultimate grip on winter driving with the Michelin® X-ICE® Xi3™

Third-Generation, Winter-Grip Technology Offers Maximum Protection and Endurance in All Winter Conditions

NOTRE-DAME-DE-LA-MERCI, QC, Feb. 2, 2012 /CNW Telbec/ - Michelin, the world's leading tire manufacturer, continues its commitment to safety and performance with the launch of its new Michelin® X-Ice® Xi3 tire. Engineered with innovative Michelin technology, the X-Ice® Xi3 delivers the ultimate performance and protection in all winter conditions.

"We all want to feel safe when driving with our loved ones, no matter the weather or road conditions, and this tire does just that. It gives you peace of mind," says Normand Latremouille, winter category manager for Michelin North America. "The innovative technology in the Michelin X-Ice Xi3 tire not only offers complete confidence while driving in any winter condition, but also fuel-efficiency and long-lasting performance."

Michelin X-Ice Xi3 tire uses third-generation, winter-grip technology, which provides better winter performance than other brands. X-Ice Xi3 stops up to 10% shorter on ice and lasts up to two times longer  than leading competitors*.

Michelin combines four key technologies in the tread block to make its X-Ice Xi3 a groundbreaking tire. The Cross Z sipe enables stable handling, Block Edge provides more grip on snow and ice and Micro-Pumps absorb water — all improving tread contact and FleX-Ice™, a rubber silica-based compound that offers unsurpassed braking. The unique tear-drop shape of the vertical sipes provides better grip during acceleration and braking, which helps high-speed handling. Its MaxTouch Construction™ features a unique contact-patch shape that evenly distributes the forces of acceleration, braking and cornering and maximizes wear life.

In addition, Michelin's perennial performance ensures the Michelin X-Ice Xi3 tire will maintain quality performance and appearance through the life of the tire. The tire comes with a 60,000 kilometer (40,000 mile) limited tread wear warranty. With its Green X® marking, the Michelin X-Ice Xi3 tire guarantees a level of energy efficiency among the highest in the market. It helps reduce CO2 emissions while maintaining all the advantages of long wear, safety and performance.

"When you buy winter tires, you want to feel confident that you are getting a premium product that will last and perform winter after winter," adds Latremouille. "The Michelin X-Ice Xi3's revolutionary design and technology serves up safety and longevity. Quite simply, it is the best winter tire in the market. And that is why we back it up with our Michelin Promise Plan."

The Michelin X-Ice Xi3 tire will be available in Fall 2012 in 33 dimensions — ranging from 14 to 18 inch rim diameters — and will cover more than 90 percent of the Canadian and American winter market for cars and mini-vans (with complementary dimensions still available in X-Ice Xi2 tires).

*Braking claim based on commissioned third-party ice braking test results versus Toyo Observe GSI-5, Goodyear® Ultra Grip Ice WRT, Continental Conti Viking Contact 5, Bridgestone Blizzak WS 70, Nokian Hakkapellita R, tire size 205/55R16.  Longevity claim based on commissioned third-party treadwear test results versus Bridgestone Blizzak WS70 and Nokian Hakkapellita R tire size 2015/55R16. 

About the Michelin Promise Plan

North American consumers who purchase a set of four MICHELIN® tires will automatically receive the Michelin Promise Plan™, the first offer of its kind in the tire industry. The Michelin Promise Plan offers a free 30-day satisfaction guarantee and three-year, flat-tire changing assistance. In addition, all standard Michelin passenger and light-truck tires (replacement and original equipment) are covered by a limited warranty for treadwear.

About Michelin

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs more than 22,200 people and operates 18 major manufacturing plants in 16 locations.

NOTE TO EDITORS: MICHELIN® X-ICE® Xi3™ Photos available at:
Folder: Michelin
ftp.benoitdesjardinsphoto.ca
Username: clients@benoitdesjardinsphoto.ca
Password: desj123


SOURCE MICHELIN CANADA

For further information:

Media Contact: Canada
Sachin Deshpandé 
Michelin Canada 
416-576-0226
sachin.deshpande@ca.michelin.com

Media Contact: United States
Lynne Fowler
Michelin North America
864-458-6365
lynne.fowler@us.michelin.com

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