Get the Real Deal on Your Meal During Nutrition Month 2012

 

Dietitians of Canada busting food myths

TORONTO, Feb. 28, 2012 /CNW/ - March is National Nutrition Month and dietitians across Canada are busy busting myths and misinformation about Canadians' food and nutrition. This year's theme encourages people to 'Get the Real Deal on Your Meal'.  Every day in March, Dietitians of Canada (DC) will discuss a different food myth and present the 'real deal' to DC website visitors. The campaign is based on real-life situations dietitians have experienced with clients, family and friends.

  • A client reads a tweet about the latest superfoods they should eat to be healthier
  • A shopper searches the grocery store shelves for gluten-free foods because a friend told her that everyone should avoid gluten
  • A diner takes the bun off their burger because they think cutting carbs will help them lose weight

"Nutrition information has never been more accessible than right now," said Janice Macdonald, Director, Communications, Dietitians of Canada. "Ironically, there's also more confusion and misinformation than ever before. We want to talk about the most popular myths - and more importantly - focus on the facts."

DC polled its members from coast to coast and selected the top 39 myths. Food and nutrition research was then collected to debunk each myth and arm dietitians with the evidence needed to talk to Canadians.

"We want Canadians to have accurate information so they can make informed choices about the food they eat," said Macdonald. "Dietitians are the reliable, year-round source for the most current thinking on food and nutrition." 

About Dietitians of Canada

Dietitians of Canada (DC) is the national professional association for dietitians, representing more than 6000 members at the local, provincial and national levels. DC is one of the largest organizations of dietetic professionals in the world and has led the Nutrition Month Campaign for 30 years.

About Nutrition Month Sponsors

DC acknowledges its partners who help to bring Nutrition Month messages to Canadians.  This year's Sponsors are: Official Sponsors - Dairy Farmers of Canada and Loblaw Companies Limited through its livelifewell™ program, and Participating Sponsors - General Mills Canada Corporation, Hellmann's and Lipton® Tea. For more information about Dietitians of Canada and Nutrition Month, visit www.dietitians.ca

Dietitians of Canada Nutrition Month 2012
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Nutrition Month 2012: Executive Summary

Image with caption: "March is Nutrition Month (CNW Group/Dietitians of Canada)". Image available at: http://photos.newswire.ca/images/download/20120228_C7127_PHOTO_EN_10478.jpg

Image with caption: "Get the real deal on your meal (CNW Group/Dietitians of Canada)". Image available at: http://photos.newswire.ca/images/download/20120228_C7127_PHOTO_EN_10415.jpg

PDF with caption: "Fact Sheet". PDF available at: http://stream1.newswire.ca/media/2012/02/28/20120228_C7127_DOC_EN_10420.pdf

Video with caption: "Amanda explains the impact of sodium on health and how to decrease your intake.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120228_C7127_VIDEO_EN_10480.mp4&posterurl=http://photos.newswire.ca/images/20120228_C7127_PHOTO_EN_10480.jpg&clientName=Dietitians%20of%20Canada&caption=Amanda%20explains%20the%20impact%20of%20sodium%20on%20health%20and%20how%20to%20decrease%20your%20intake%2E&title=DIETITIANS%20OF%20CANADA%20%2D%20Get%20the%20Real%20Deal%20on%20Your%20Meal%20During%20Nutrition%20Month%202012&headline=Get%20the%20Real%20Deal%20on%20Your%20Meal%20During%20Nutrition%20Month%202012

SOURCE Dietitians of Canada

For further information:

For more information or to arrange an interview with a local Registered Dietitian, please contact:

TORONTO
Suzanne Koukal
NATIONAL Public Relations
(416) 848-1628
skoukal@national.ca

MONTREAL
Henda Touihri
NATIONAL Public Relations
(514) 843-2323
htouihri@national.ca

HALIFAX
Nikki Comeau
MT&L Public Relations
(902) 425-1860 ext. 244
ncomeau@mtlpr.ca

CALGARY
Neil Babaluk
NATIONAL Public Relations
(403) 531-0331
nbabaluk@national.ca

VANCOUVER
Katey Scott
NATIONAL Public Relations
(604) 691-7386
kscott@national.ca

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