POTSDAM, Germany and PALO ALTO, CA, June 28, 2012 /CNW/ -
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Several hundred innovation experts from all over the world will be
meeting in September with Design Thinking pioneers in Potsdam near
Berlin to discuss future-oriented models and methods. Innovative
solutions for the fields of management, research and education will be
a further focus area. The "d.confestival" is taking place from
September, 20th-22nd. In its form combining conference and festival, a unique working
atmosphere is created synthesizing creativity and productivity. Online
registration is now possible under http://www.hpi.dconfestival.net
The event format will bring together for the first time managers,
trainers and researchers who focus on innovation and innovative team
work. Prominent participants will be, among others, the founder of SAP
and Hasso Plattner Institute (HPI), Prof. Hasso Plattner, as well as
Design Thinking pioneer David Kelley. Also present will be Oliviero
Toscani, the mind behind the much-discussed Bennetton campaign.
Companies such as Metro, Deutsche Bank and Deutsche Telekom will
participate as well. Interactive presentations and workshop formats, a
global innovation task as well as an exhibition area provide an
international atmosphere and multiple opportunities for networking.
Host of the d.confestival is the HPI School of Design Thinking, at Hasso
Plattner Institute (http://www.hpi.uni-potsdam.de). This is the first innovation school in Europe for university students
and is based on the model of the Hasso Plattner Institute of Design at
Stanford University in Palo Alto (http://dschool.stanford.edu). The needs of the users themselves are the focal point of Design
Thinking. It goes beyond traditional innovation methods by synthesizing
the interdisciplinary strengths of many problem solving strategies,
thought patterns and communication cultures.
"Creative lateral thinkers and innovators from all over the world and
from completely different fields of activity will together create
something new and exciting," Prof. Christoph Meinel, Director of the Hasso Plattner Institute, said.
Prof. Ulrich Weinberg, Director of the HPI School of Design Thinking,
added: "The d.confestival is the beginning of a collaborative event format
combining the seriousness of a scientific conference with the
lightheartedness of a festival."
SOURCE HPI Hasso-Plattner-Institut
For further information:
Tel. +49-331-5509-119 or -175 or -124, Fax -169 or -128