RSA Conference 2012
BERLIN and SAN FRANCISCO, Feb. 24, 2012 /CNW/ - With more data moving to
the cloud and security breaches on the rise, a solution may be on the
way from Germany. A "German Cloud" would provide a security certificate
for websites and turn Germany's strict privacy laws into a security
advantage for companies. Germany Trade & Invest will have
representatives at this year's RSA Conference 2012 from February 27 to
March 2 in San Francisco to share the latest trends and business
opportunities in German IT.
"Germany's approach to data security is to stay one step ahead, which
some see as overly cautious. But an increase in major hacks is proving
that Germany could become a safe haven for businesses to store their
data," said Julia Oentrich, IT expert at Germany Trade & Invest in
The global market for cloud services is currently ballooning. Most major
players in tech - Google, Amazon, Facebook, Apple, and more - store
unfathomable amounts of data in the cloud. Small businesses are also
moving in this direction and security is forced to catch up. Targeted
hacking, or hacktivism, is becoming a tool increasingly used by
protesters to enact social or political change. For companies, the
amount of sensitive data stored on servers elsewhere is an increasing
vulnerability. "Germany's reputation for high quality and efficiency
can definitely be applied to IT security," continued Oentrich.
Germany is Europe's information technology leader by most yardsticks. In
terms of market share, industry size, telecommunications
infrastructure, and smart phone adoption, Germany is at or near the
front of the pack.
"We are happy to welcome companies who want to store their data in a
secure environment, as well as foreign companies who provide these
services," emphasized Oentrich.
Germany Trade & Invest is the foreign trade and inward investment
promotion agency of the Federal Republic of Germany. The organization
advises foreign companies looking to expand their business activities
in the German market. It provides information on foreign trade to
German companies that seek to enter foreign markets.
SOURCE Germany Trade and Invest
For further information:
Germany Trade & Invest