Gatorade "Unreal Around the World" Contest Looks for World's Best Footballers Who Turn Real Work into Unreal Performance

Five Winners will Visit Iconic Clubs such as FC Barcelona, Liverpool, Arsenal, AC Milan, Boca Juniors and More as Part of Ultimate Football Experience

MISSISSAUGA, ON, May 29, 2014 /CNW/ - Gatorade has officially announced the launch of "Unreal Around the World," a contest that encourages entrants to demonstrate how their training and hard work translates to unreal performance on the pitch. Winners of "Unreal Around the World" will receive a once-in-a-lifetime global football experience at some of the world's most iconic clubs, including FC Barcelona, AC Milan, Liverpool, Arsenal, Boca Juniors and the Brazilian Football Confederation.

To enter, contestants will post a video to the newly launched GatoradeFootball.com that demonstrates their football handling skills, creativity and originality and draft a short essay highlighting the real work they've put in to improve their game.  Contest submissions will be accepted May 12 starting at 12:00 AM ET through June 12, 2014 at 11:59 PM ET and will be judged under the supervision of an independent judging organization.

The five winners of "Unreal Around the World" will embark on the one-of-a-kind journey from approximately July 27-Aug 12 with exclusive content highlighting that journey being shared on GatoradeFootball.com.

"This prize is what so many footballers around the world dream about, and something only Gatorade can offer: the opportunity to experience and train at some of the fields and stadiums of their heroes, past and present" said Molly Carter, Gatorade Sr. Director of Consumer Engagement. "Several of our team partners have opened their doors to us to make this possible. We collectively enjoy being able to provide an experience like this as it gives us the opportunity to drive the performance of elite footballers and underscores our growing commitment to the sport."

The experience will begin at the Gatorade Sports Science Institute lab at IMG Academy in Bradenton, Fla. There, contest winners will undergo the same body composition, sweat testing and fuel analyses as other top footballers.  Results will be used to create their own customized Gatorade formula and a comprehensive sports fueling plan that will equip them with sports fueling knowledge they'll need for the remainder of their journey.

From there, the athletes will receive pro-caliber access at elite football clubs: Liverpool FC, Arsenal, FC Barcelona, AC Milan and Boca Juniors, with the trip culminating in Brazil for a unique experience with the Brazilian Football Confederation.  The two- week journey will leave the participants with an unimaginable experience truly unique to each club.

Gatorade will promote the contest in eligible markets through multiple communications channels, plus Stadium Series events in London, Brazil and the U.S. that will bring the spirit of the contest to life through live football competition.

The "Unreal Around the World" contest will run simultaneously on five continents and 21 countries throughout the world, including Argentina, Australia, Brazil, Canada, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, New Zealand, Nicaragua, Panama, Peru, Philippines, Spain, United Kingdom, United States, Uruguay and Venezuela.

For more information on the "Unreal Around the World" Contest including Official Rules, visit GatoradeFootball.com.

About Gatorade
The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Backed by more than a 40 year history of studying the best athletes in the world and grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute, Gatorade provides scientifically formulated products to meet the sports fueling needs of athletes in all phases of athletic activity. For more information and a full list of products, please visit www.gatorade.com.

About PepsiCo Beverages Canada
PepsiCo Beverages Canada (PBC), a business unit of PepsiCo Canada ULC, manufactures, distributes, markets and sells a broad range of beverages.  Employing approximately 5,000 associates across the country, PepsiCo Beverages Canada's beverage portfolio of brands includes Pepsi, Diet Pepsi, 7UP, Aquafina, Lipton, Tropicana and Gatorade. For more information, please visit www.pepsico.ca. Follow PepsiCo Beverages Canada:

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose - our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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Video with caption: "Video: Gatorade "Unreal Around the World" Contest Looks for World's Best Footballers Who Turn Real Work into Unreal Performance". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140529_C7421_VIDEO_EN_40873.mp4&posterurl=http://photos.newswire.ca/images/20140529_C7421_PHOTO_EN_40873.jpg&clientName=PepsiCo%20Canada&caption=Video%3A%20Gatorade%20%22Unreal%20Around%20the%20World%22%20Contest%20Looks%20for%20World%27s%20Best%20Footballers%20Who%20Turn%20Real%20Work%20into%20Unreal%20Performance&title=PEPSICO%20CANADA%20%2D%20Gatorade%20%26quot%3Bunreal%20Around%20the%20World%26quot%3B%20Contest%20Looks%20for%20World%27s%20Best%20Footballers%20Who%20Turn%20Real%20Work%20into%20Unreal%20Performance&headline=Gatorade%20%26quot%3Bunreal%20Around%20the%20World%26quot%3B%20Contest%20Looks%20for%20World%27s%20Best%20Footballers%20Who%20Turn%20Real%20Work%20into%20Unreal%20Performance

SOURCE: PepsiCo Canada

For further information:

Alex Thomas
905-949-8255 x 298
alex@praxispr.ca


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