TORONTO, Nov. 14, 2013 /CNW/ - Gateway Newstands, the largest operator
of newsstands in North America with more than 500 stores, today
announced plans to expand its distribution of free publications and
digital platforms at point of sale across its Canadian network.
The rollout will be initiated through the company's new division -
Gateway Direct Media.
"We are delighted to continue with the 9 year tradition previously
managed outside our company with the distribution of free publications
to Gateway locations," said Arlene Shepard, Vice President Press
Management at Gateway Newstands. "Our current and expanding client base
will continue to access our high traffic TTC and GO transit locations
with expansion to the best malls and office towers in early 2014."
The expansion will also include digital signage as the new platform.
"We know that digital signage is expanding, and that advertisers are
finding this media incredibly effective in marketing to consumers,"
said Noah Aychental, Gateway's Vice-President of Marketing and
Promotions. "Our newsstands serve millions of people every day. Through
Gateway Direct Media, advertisers can capitalize on this high-traffic,
key priority market."
Gateway also announced Gateway Direct Media and Dovetail Media Group
have established a joint venture, to represent both Canadian and U.S.
projects. Carol Peddie, Former Vice President & Group Publisher of Star
Media Group and Irene Patterson, Former Associate Publisher Metro
(Toronto & London editions), combine for over 30 years of industry
experience and will lead Dovetail Media Group. Arlene Shepard, Vice
President Press Management at Gateway Newsstands, has more than 30
years experience in the publishing industry, will represent Gateway
Media Direct in this joint venture.
About Gateway Newstands
Gateway Newstands is the largest operator of newsstands in North
America, with more than 500 stores in transit - including subways, bus
stations, train stations, other transit venues, office towers, shopping
centres, hospitals, and other institutional venues. Where we are
located, we pride ourselves on being a trusted and reliable partner.
SOURCE: Gateway Newstands
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