Casual Connect Europe 2012
BERLIN and HAMBURG, Germany, Feb. 7, 2012 /CNW/ - Online gaming revenue
increased 15 percent in one year, reaching 154 million euro for the
first half of 2011, according to the German Trade Association of
Interactive Entertainment Software (BIU). The sale of virtual goods in
online games represents the largest and fastest growing source of
revenue in German gaming. At this year's Casual Connect Europe in
Hamburg from February 7-9, Germany Trade & Invest will have
representatives on site to highlight opportunities in social and casual
gaming in Germany.
"The framework supporting social gaming has made Germany into a breeding
ground for start-ups and content developers. Broadband coverage is at
97 percent and smartphone ownership jumped 50 percent in one year. The
solid infrastructure and growing market have made Germany a natural
choice for gaming companies," said Julia Oentrich, gaming industry
expert at Germany Trade & Invest in Berlin.
The market for virtual goods is expected to double between 2010 and
2012. Growth will likely continue as the number of casual gamers
expands. Currently over 17 million Germans are social gamers, roughly
one-third of all internet users in Europe's largest economy.
Factors such as Germany's advanced IT-infrastructure and exemplary
education system are drawing an increasing number of innovative
companies to Germany in order to compete globally. Wooga, a
Berlin-based game developer, is now the third largest content provider
on Facebook. As more and more gamers go online around the world,
companies based in Germany can benefit from these emerging gaming
markets as well.
Germany Trade & Invest is the foreign trade and inward investment
promotion agency of the Federal Republic of Germany. The organization
advises foreign companies looking to expand their business activities
in the German market. It provides information on foreign trade to
German companies that seek to enter foreign markets.
SOURCE Germany Trade and Invest
For further information:
Germany Trade & Invest