From the tree to the bottle…New hard cider - Pommies Dry Cider™ now available

Crisp & Refreshing, Pommies Dry Cider™ on shelves in Ontario LCBO`s

TORONTO, Sept. 20, 2012 /CNW/ - Southern Cliff Brands announced today that its premium brand of hard cider, Pommies Dry Cider™ can now be found on the shelves of Ontario LCBO's. Made entirely from Ontario heritage apples, at 5.0% alcohol, Pommies Dry Cider is a refreshing, dry and light-bodied cider with a crisp, lasting finish.

Produced in Caledon, Ontario, each bottle of Pommies Dry contains a blend of five different varieties of Ontario apples. Made from 100% juice, Pommies has no added artificial flavourings, colourings and is not made from concentrate.

"Cider has become one of the fastest growing alcoholic beverage segments in North America," said Nick Sutcliffe, owner and cider drinker, Southern Cliff Brands. "We are proud that Pommies is part of this growing trend. We use only hand-picked Ontario apples. We believe what you put in you get out, and made with 100% juice, you can taste the difference."

Unable to keep up with the demand after first hitting the shelves in the summer of 2011, Southern Cliff Brands opened up a new cidery in Caledon, Ontario to ferment and bottle Pommies Dry.

"With a greater variety of cider choices becoming more available to consumers, it is no longer just a summer drink," said Nick Sutcliffe. "Cider is great year round beverage and pairs really well with a lot of different types of food. Personally I like to get my apple a day the fermented way…with a Pommies."

Made in the tradition of an English dry cider, Pommies Dry is gently carbonated and is a sparkling alternative to beer, coolers and light white wines. Gluten free, Pommies Dry is sold in unique 355ml bottles in packs of four for $12.95.

About Southern Cliff Brands
Southern Cliff was established in 2011 by Nick Sutcliffe and his wife Lindsay, who both left their careers in Toronto to move to Caledon and pursue their dream of producing a quality cider. Pommies Dry Cider is the first product to be produced and launched by Southern Cliff Brands.

Find us online at www.southerncliff.com, www.pommiesdry.com, on Facebook at www.facebook.com/pommiesdry and on Twitter @pommiesdry.

Image with caption: "Pommies Dry Cider, produced from 100% Ontario heritage apples. (CNW Group/Southern Cliff Brands)". Image available at: http://photos.newswire.ca/images/download/20120920_C8235_PHOTO_EN_18174.jpg

SOURCE: Southern Cliff Brands

For further information:

Lindsay Sutcliffe
Southern Cliff Brands
lsutcliffe@southerncliff.com
416.201.2101

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Southern Cliff Brands

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